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EN
Research background: A commercial bank's competitive ability is of great importance as it plays a vital role in ensuring a bank's success; hence, it is necessary to identify the factors that contribute to the development of competitive advantage of commercial banks and to shift competitive ability to a higher level. The competiveness of banks is assessed from customers' perspective, highlighting the main factors that influence them in choosing a particular bank. Purpose of the article: The paper aims to assess the determinants influencing bank's competitive ability from customers' perspective by indicating the level of their influence. The following objectives are set: to distinguish the determinants influencing commercial bank's competitive ability, to prepare a methodology for the assessment of factors, to evaluate the importance of the factors using expert evaluation method based on fuzzy analytic hierarchy process. Methods: A questionnaire was prepared for the experts in order to collect the data; fuzzy analytic hierarchy process was implemented for processing the data. Findings & Value added: The research was conducted in Latvia and Lithuania at the beginning of 2017. The results showed that the most important factor for bank's competitive ability in both - Lithuania and Latvia - is customers' trust. Reliability of the bank (both in Latvia and Lithuania) and the privileges of loyal customers (only in Latvia) have gained experts? attention as well. The proposed model of bank?s competitive ability allows to evaluate the level of bank's competitiveness effectively, which would help the bank to plan its activities successfully and attract new customers in order to take the leading position in the market.
XX
In connection with introduction of modern standards the process of mathematical training of students needs constant improvements. Use of information technologies in solving mathematical problems provides process control at all stages of the solution, the possibility of dialogue interaction, in which can be discussed not only the correctness of certain actions, but also finding solutions strategy, planning and optimization of performing tasks by students in general. Effective use of information technologies help to facilitate solutions to complex problems in the study of Mathematics at the Technical Universities, remove psychological barrier to study mathematics and make this process more interesting and easy. Distance education as an innovative educational project using of information technologies helps students realize their educational goals aimed at personality development. The widespread introduction of information technologies will permit to enrich the content and diversity forms and methods of acquisition of new topics, to increase the motivation of educational and creative activities of students during their studies. It will give a possibility for students to learn definite topics independently, get fundamentally new knowledge and use it in future practical work. In this article some aspects of competent use of applied mathematics programs in process of teaching of Mathematics are considered. The examples of use of programs MathCAD, MathLab, Maple presented in this article help to intensify educational process. This makes it possible to improve the competitive ability of future specialists. However, applications are not considered able to maintain control over the sequence of actions in dealing with the student, identify its weaknesses, and provide detailed descriptions of errors. Without this training program is unable to replace the teacher. Control of knowledge in such systems is limited to checking the final answer, no reason errors on a particular step solution. To work with similar programs the user himself should know the methods and ways of solving problems.
EN
Globalization´s influence on world economy. New conditions for businesses realization. Influence of the informative, communication and production technologies on ability of business realization. New requirements to marketing management. Newly oriented cliental necessities. Consequences of the inflow of foreign funds at Slovak market. Interconnection of eductional system to market. Purposive companies using of competitive advantages.
PL
Wpływ globalizacji na światową ekonomikę. Nowe warunki realizacji przedsiębiorstw. Wpływ technologii informacyjnych, komunikacyjnych oraz produkcyjnych na możliwości realizacyjne przedsiębiorstwa. Nowe wymagania dla marketingowego menażmentu. Orientacja na nowe potrzeby klienta. Konsekwencje wejścia kapitału zagranicznego na rynek słowacki. Świadome wykorzystywanie korzyści konkurencyjnych przez przedsiębiorstwa.
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