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Лингвокогнитивный анализ дискурса: понятийно-терминологический аппарат исследования

100%
МАЛЫШЕВА Е. Г.
Stylistyka
|
2014
|
vol. 23
319-327
EN
This article is devoted to the linguistic and cognitive analysis of discourse. The article defines the basie terms and concepts, which are concepts and terminology by linguistic and cognitive analysis oť discourse, explores techniques for conceptual dominant discourse, discusses the various aspects of this analysis.
2
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Человек и время в истории русского литературного языка

100%
БАЛАШОВА Л. В.
Stylistyka
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2007
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vol. 16
55-79
RU
The article is devoted to the analyses of the conceptual metaphors “Time and Coor- dinate Space” in the literary Russian language history. The principles of forming the conceptual Time-models in the Old Russian language have been discovered. The two most  productive models have been stated. In the first model, time is active and moves on the horizontal datum linę; man is static but it is exactly he who takes the central position, which has been perceived as the Present. The second model is also connected with the idea of horizontal moving. But in this model, the man becomes active and moves on the Time coordinate. One can see the increasing productiveness of these conceptual meta- phors in diachronic approach. The number of members of this metaphorical field incre- ases significantly as well as the system of the relationship between them becomes morę ti- ghtly knit. There is the following tendency of the relationship between man and time in diachronic approach from the conceptual point of view. In the Old Russian language time was mostly regarded as something objective and existing independently from a man. But in the contemporary Russian literary language the active influence of a man on the time is becoming possible. This category combines both objective and subjective ąualities. Thus, anthropocentrism of the relationship “Man and Time” becomes stronger.
3
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Telewizyjne programy kulinarne a zachowania konsumentów na rynku usług gastronomicznych – model koncepcyjny

84%
Jaciow M., Wolny R.
Handel Wewnętrzny
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2018
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issue 1 (372)
35-45
PL
Celem artykułu jest stworzenie modeli koncepcyjnych wpływu kulinarnych programów telewizyjnych na zachowania konsumentów, w tym omówienie jednego z zaproponowanych modeli koncentrującego się na zachowaniach konsumentów na rynku usług gastronomicznych. W artykule wskazano również ścieżkę procesu badawczego, którego celem jest pełna eksploracja zjawiska. Przedstawione modele koncepcyjne mogą posłużyć do szczegółowego rozpoznania fenomenu odziaływania telewizyjnych programów kulinarnych na zachowania konsumentów, w tym przede wszystkim ich siły i kierunku. Artykuł ma charakter koncepcyjny.
EN
The aim of the article is to present conceptual models of TV cooking programmes influence on consumer behaviour, including an overview of one of the proposed models focusing on the behaviour of consumers in the gastronomy market. The article also indicates the research process which aims at full exploration of this phenomenon. The presented conceptual models can be used for a detailed diagnosis of the phenomenon of impact of TV cooking programmes on consumer behaviour, including their strength and direction. The article is of the conceptual nature.
RU
Цель статьи – создать концептуальные модели влияния кулинарных телепрограмм на поведение потребителей, в том числе обсудить одну из предложенных моделей, сосредоточивающей внимание на поведении потребителей на рынке услуг общепита. В статье указали также ход исследовательского процесса, цель которого заключается в полном изучении явления. Представленные концептуальные модели могут послужить детальному изучению феномена воздействия кулинароных телепрограмм на поведение потребителей, в том числе прежде всего их силы и направления. Статья имеет концептуальный характер.
4

Kognitywna metafora drogi w wybranych tekstach muzycznych zespołu „Armia”*

67%
Wilczewska M.
Prace Językoznawcze
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2008
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issue 10
219-232
EN
In the linguistic picture of a path, which constitutes one of the elements adding up to the picture of the world created in “Armia’s” lyrics , a prototypical path, comprehended literally, leads to the abstract concept of the metaphor LIFE / DEATH IS A PATH. Not only is this particular metaphor constructed by the domain of space, but also by the domain of time (path - space-time continuum) since covering any distance consumes time, and life itself reflects existence in time. In this picture, life is a kind of path leading to death. This path strictly depends on man – a wanderer who, firstly, chooses a certain direction and, then acts according to the stipulated conditions. There are two types of path: a straight path, which imposes an upright way of behaviour, and a winding path – the antithesis of the former one. The choice of a proper path is troublesome and hence life understood as a constant struggle seems to be justified. It is only God who can lead the human being out of the path marked by sin. Therefore, the conceptual metaphor LIFE / DEATH IS A PATH may be analysed in the perspective of Christianity.
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