The main question of this article is: how should we think about new media in the age of excess, timelessness and non-places? Is it possible to live without the prefix "smart" and to exist on the sidelines of new media? Undoubtedly the new ways of communication (for example mobile applications, social media, social gaming, the phenomenon of "selfie") and increasing consumption of technology and data has changed the way we consider about our work and leisure time, face-to-face communication, friends and even everyday need. In the light of these circumstances it will be necessary to reassess our picture of mobile media - to think over the change of habits, to appreciate the role of communication.
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