Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Journal of Education Culture and Society

Authors help

  1. 1 Andrejczuk M.

Years help

  1. 1 2010

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  corporate social responsibility, cause related marketing, stakeholder, brand, advertising, social campaigns, media image
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Corporate social responsibilityin shaping the media image of the company

100%
Andrejczuk M.
Journal of Education Culture and Society
|
2010
|
vol. 1
|
issue 1
19-25
EN
Enterprises frequently employ Corporate Social Responsibility (CSR) to create a positive brand image in the media. To further good relations with stakeholders, companies create an image before their customers by their participation in public campaigns and information in advertisements employing elements of CSR. Discussing this practice, I will highlight aspects of this phenomenon in the context of consumer opinion about advertisements. Some examples of companies show that Cause Related Marketing (CRM) and public campaigns are becoming more significant in the strategies of cause related companies. Enterprises at all costs want to buy their way into the favour of stakeholders, and through various marketing actions they try to build a strong brand and position in this way. In spite of the low evaluation of advertisements and the decline in confidence in them, enterprises aim to convince everyone that they are socially responsible companies.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.