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EN
The article analyzes the process of formation and development of corporate education in the USA in the first half of the twentieth century. It has been determined that the main prerequisites for the development of corporate education in the USA in the first half of the twentieth century were historical, socio-economic, political factors and advances in scientific research including: the rapid growth of the US economy in the twentieth century; dissemination of scientific and technological progress and constant introduction of new technologies in the workplace; a national policy of “welfarism”; scientific works of R. Kelly “Training industrial workers” and D. Morris “Employee training: A study of education and training departments in various corporations”, which contained the first complex researches on training in industry, substantiated the necessity and prospects of this study, analyzed corporate programs of that time, the ideas on scientific management of F. Taylor, F. Gilbreth and S. Thompson, which had a major impact on all business areas. It has been found out that corporate education was the result of evolution of apprenticeship, the oldest and most traditional form of vocational training in the United States. By 1920s a new concept of modern education had been formed in the workplace which had its philosophical foundations, educational programs, technologies, system of providing services and organizational structure. In the period between the First and Second World Wars a new vision of learning at the workplace arose, new teaching methods were developed different from those used in traditional educational institutions; understanding came that the dissemination of knowledge within the whole community would contribute to building a democratic society.
EN
The article analyzes the features of the corporate university as a form of organization of corporate education in the United States which arose against the background of the rapid econo¬mic development and advances in science and technology at the beginning of the last century. The corporate university emerged as a mechanism for solving current problems and needs of the strategic development of the organization. It has been revealed that the main socio-economic preconditions for the formation of this educational phenomenon were: the transition from the industrial society, which required skilled workers to the information economy based on knowledge; convergence of learning and manufacture; change in priorities of workers, who valued training opportunities in the organization more than security of their employment; inadequacy of vocational training in the traditional education institutions to practical job requirements; economic benefits for businesses from training their employees in organizations; the need to provide the continuous training to workers in the information society and ensure their competitiveness in the global economy; the importance for companies to meet the expectations of customers; the demographic factor. Among the first corporate universities which emerged in the USА were: the General Electric Corporate School, the General Motors Institute of Engineering and Management, Disney University, Hamburger University, Motorola University. It was found out that the first corporate universities were characterized by strict structural subordination to the parent organization and the lack of partnership with external educational institutions. However, despite their certain limitations, the first corporate universities became a significant achievement and a step forward in the development of human capital. Therefore their parent companies can be considered the first examples of learning organizations, which have made a decisive contribution into the convergence of education and manufacture and identified the ways of further development of corporate education in the country.
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