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This article analyzes the peculiarities, interrelationships and development of social responsibility activities. A socially responsible business which adopts the concept of sustainable development is increasingly often in need of adequate conduct of supply chain partners. The complex of tools to achieve socially responsible activities consists of SA 8000 (Social Accountability), OHSAS 18001 (Occupational Health and Safety Assessment Series), ILO-OSH:2001, Global Compact, GRI, QualEthique, ISO 26000:2010 and other tools and can be integrated in one organization. The paper provides benchmarking and analysis of the development of these tools in Lithuania in the context of European and multinational businesses. The new original models of the system of social responsibility tools, ethical profit assurance, social initiatives implementation and communication and results of a case study and international benchmarking of implementation of social accountability management systems are presented in the article. For the purpose of benchmarking of the level of corporate social responsibility activities in different counties and regions, the author proposes to use two new comparative indicators - the number of SA 8000 certified enterprises per 1 million of the population by country and the number of employees at SA 8000 certified enterprises per 1 million of the population of the country.
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