This paper focuses on the collaboration practices between spin-offs and their customers and suppliers. With empirical material from seven cases of incumbentbacked spin-offs, we find that suppliers are highly involved in the development of the innovation that spin-offs are based upon and specifically, the practices of understanding customers, identifying a market gap and collaborating with suppliers. We contribute to the spin-off literature by revealing which activities are at play for successful spin-offs, and we contribute to practice theory by empirically uncovering the general understandings in the perpetuation of an organization and the nets between the spin-offs and their suppliers.
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