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PL
Zarządzanie reputacją to jeden z największych paradoksów występujących w świecie biznesu. Pomimo faktu, iż w zasadzie nikt nie kwestionuje wagi reputacji przedsiębiorstwa, poświęca się jej znacznie mniej uwagi niż innym bardziej namacalnym aspektom prowadzenia biznesu, co wynika z faktu iż jest ona trudna do zmierzenia i skwantyfikowania w postaci jednostek monetarnych. W niniejszym opracowaniu wykazano w toku badań literaturowych, iż odpowiednia reputacja firmy wpływa na trzy czynniki tworzenia wartości wskazane w modelu T. Copelanda, T. Kellera i J. Murrina poprawiając strukturę przepływów gotówkowych i przyczyniając się do wzrostu wartości akcji przedsiębiorstwa.
EN
Corporate reputation management is one of contemporary management paradoxes. Despite the few who question the importance of corporate reputation the salience of the phenomenon is widely acknowledged both among theorists and business practitioners however, there is much less emphasis put on actual reputation management than on other more tangible assets. The reason for that is the difficulty in financial quantification of this particular asset. In this paper the author attempts proving that corporate reputation impacts the three value creation factors suggested in T. Copeland, T. Keller i J. Murrin model thugh contributes favourably to the structure of cash flow and value of the company shares.
EN
Research background: Understanding how distortions in capital and labor markets affect corporate value and sustainable growth is crucial in today's economy. These distortions can disrupt resource allocation and economic sustainability. Additionally, the role of institutional quality in shaping these dynamics requires thorough exploration. Purpose of the article: We quantify the effect of capital and labor market distortions on corporate value and sustainable growth rate (SGR) and how this association is moderated by institutional quality. Methods: Stemming from the sample criteria, we calibrated a final sample of 1971 United States-listed manufacturing firms for 2012–2022. This research offers insights into market inefficiencies and institutional effects. Progressing towards objectives, we use advanced techniques like feasible generalized least squares and generalized methods of moments. These methods help us rigorously analyze complex relationships among study variables. Findings & value added: Three key findings emerge: first, capital and labor market distortions have a negative and significant influence on corporate value and sustainable growth. Our primary finding implies that increasing distortions significantly reduce sustainable growth's value and potential. Second, we find institutional quality has a positive significant effect on corporate value and sustainable growth. Third, institutional quality positively moderates the association between capital and labor market distortions, corporate value, and sustainable growth. Findings suggest that institutional quality, as a potential mechanism, improves the efficiency of resource allocation and optimizes the sustainable economic system to lessen the negative effect of factor market distortions on corporate value and SGR. Besides, we conduct robustness checks to validate our findings. Finally, we offer policymakers and stakeholders actionable insights.
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