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EN
Existence of free media is one of the most important feature of democratic system. Since the collapse of the communist system in 1990s, Central and Eastern European societies have been overtaken by a process of change. Media system change was part of the general process of what may be called systemic social transformation. The main goals of free media in Central and Eastern European were: introduction and legitimization of the concepts of democracy, rule of law and constitutionalism as much as concepts of political pluralism, competition and new political parties and candidates as legitimate competitors. Unfortunately in post-communist countries media have not yet reached a state of full independence from the current interests of political parties. In this study there is case of Poland analyzed. After Polish parliamentary election in 2015 there have been changes in public television. The article presents the results of media content analysis of “Wiadomości” TVP1. In first research there is comparison how “Wiadomości” and “Fakty” coverage the same political events. In second research there is comparison how “Wiadomości” coverage politics in 2015 and after parliamentary election in 2015. The purpose of the research was to evaluate if the politics coverage became more balanced or more biased.
EN
According to the canons of liberal democracy, both political and media systems constitute two spheres which strongly interact but still are separated and fulfill different aims. The actors belonging to these spheres play specific social roles, due to sets of rules called (respectively) the logic of politics and media logic. Politicians are supposed to create and reshape the world gaining electorate support while the media should show, explain and interpret the world in a way that attracts its audience. The two are expected to compete inside their spheres but not with each other. Today, however, the mediatization of politics and politicization of the media have changed the relationship between politicians and journalists. The aim of the article is to describe the phenomenon of redefinition of roles of the main actors of political communication, using content analysis of television political interviews during an election campaign. Elections create a special situation of mutual interdependence of the two entities as well as the need to achieve their specific goals. The authors weigh up whether the changing formula of TV interviews is an element of a broader phenomenon of competition and trial of taking up control in the process of political communication or just incidental behavior typical for the time of an election.
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