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EN
The management of the value of an enterprise’s relationship with market stakeholders consists in a well thought-out and organized creation of this value. The value of the relationship is generated through the delivery of relationship forging processes. A variety of factors affect these processes. Some of these factors are relational because they are affected by enterprises and their market stakeholders and directly affect the conditions and the course of the relationship. Knowledge of these factors and their importance in supporting the processes of winning, satisfying and retaining market stakeholders helps manage the value of relationships. The objective of this paper are theoretical considerations about the process of creating the relationships of enterprises with market stakeholders and empirical identification of the significance of relational factors that support this process. In order to achieve the objective the subject literature was studied and empirical research was conducted on 102 enterprises in Poland. The empirical studies have shown that relational factors that support the processes of forging of a relationship refer to the economic, strategic, behavioral and product dimensions of the relationship’s value.
EN
Creating corporate value for shareholders in listed companies of real estate sectorAssessment in the creation of corporate value for owners is the basic topic of consideration in this article. It focus on the application of external and internal measures – market and economic added value. The objective of the article is to indicate the ways of increasing the field of perception of measures for creating values by introducing the concept of superior size, as well as relativization. The discussion in the theoretical and methodical realm makes use of the connection between measurements applied for creating company added value (both economic and market one) relative to company market value. The formulated concept was utilised in the empiricall reasearch conducted on a group of listed companies from the real estate sector (developers). The findings of medium–term assessment have allowed for a confirmation of the hypothesis concerning the significant correlation between changes in superior market added value and changes in company capitalisation.
PL
Ocena kreowania wartości przedsiębiorstwa z punktu widzenia jego właścicieli stanowi podstawową płaszczyznę prowadzonych rozważań. Uwaga koncentrowana jest na wykorzystaniu miar oceny zewnętrznej i wewnętrznej – rynkowej i ekonomicznej wartości dodanej. Celem artykułu jest wskazanie i wykorzystanie sposobów rozszerzenia pola ich percepcji przez wprowadzenie koncepcji wielkości nadmiarowej, jak również ich relatywizacji. W prowadzonych dociekaniach w warstwie teorio–metodycznej wykorzystano związki między miarami kreowania wartości dodanej (ekonomicznej i rynkowej), a wartością rynkową przedsiębiorstwa. Wypracowana koncepcja posłużyła do przeprowadzenia badań empirycznych na grupie spółek giełdowych sektora nieruchomości (deweloperów). Uzyskane wnioski z oceny średnioterminowej pozwoliły na potwierdzenie hipotezy o wysokiej korelacji zmian nadmiarowej rynkowej wartości dodanej ze zmianami kapitalizacji spółek.
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