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EN
Images constituting the world of Google Street View most frequently represent order in urban public space. We use this application for directions and trip planning. But we can also look at Street View images differently. The author of the article analyzes creepypasta stories (anonymous short scary online legends posted on various message boards) that are happening in the visual world created by Google. The main objective is to describe elements creating the aesthetics of anxiety and strategies used to construct the experience of the uncanny in the world of Street View.
EN
The article discusses the topic of urban legends on the Internet. The author presents the contemporary context in which urban legends function, paying attention to the importance of social un­rest in shaping and disseminating these stories. Furthermore, the author presents other forms related to urban legends circulating on the internet, such as chain letters and creepypasta. Using the example of netlore legends, the author presents areas in which the anxiety arising from the development of modern technology can freely spread — primarily the internet, viruses and computer applications that can be provided as a source and form of fear transmission. The author refers to the theory of the rumor of Jean Delumeau, and Marshall McLuhan’s media theory. The examples of urban legends have been drawn from Mark Barber’s book Urban legends.
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