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EN
The growing importance of the Internet in everyday life, the use of multiple data sources and the necessity of rapid information processing more and more often lead social scientists to attempt to describe and study the phenomenon of media multitasking [Castells, 2007; Rosa, 2013; Ophir, Nass, Wagner, 2009], which constantly generates questions about its cognitive and social consequences as well as the research tools that will allow us to define it. The objective of the article is to review the existing research findings in media multitasking area with a special focus on individual and cross-cultural differences. The presented analysis, including the analysis of the author’s own empirical research conducted using a media multitasking questionnaire, shows significant differences in the simultaneous use of several media between men and women. Age and country of residence also turn out to be important variables. The differences also depend on the type of media processed in a given time.
EN
Objectives. The investigation of love has produced several psychological concepts and theories. In addition to general signs of love, several cross-cultural differences were also identified. The aim of the study was to verify the previously created a 5-factor model of love, which was created on the basis of individual representations of love of young people in Slovakia, and to find out whether this model is also valid in a cross-cultural Czech-Slovak comparison. Sample and procedure. The research was conducted on a sample of 397 respondents from the Slovak Republic (M=23.1, SD=2.54, men=115; women=282) and 441 respondents from the Czech Republic (M=21, 5, SD=2.15; men=107; women=334) who were aged 18–29. The research was focused on this age cohort due to the fact that for this period of the so-called emerging adulthood is important to explore in the area of relationships and love. Methods. Quantitative methodology was used in the research, the research was carried out with the help of an electronically administered questionnaire. In the questionnaire, a previously verified scale of Individual representations of love was used. In the questionnaire were included questions concerning selected characteristics of partner relationships and demographic data. Analyses. The data were processed by confirmatory factor analysis separately for the Czech and Slovak samples, further by correlation analyses and linear regression analysis, which showed relationships with other variables. Results. The results showed in both countries 5 factors of individual representations of love: 1. physical love, commitment, building and searching, 2. spiritual love, 3. power and positive benefits of love, 4. the opposite side of love and 5. biological and self-centred love. Age and strength of religious faith were shown to be predictors of individual factors. Limits. Since the research was not conducted on a representative sample and it mostly consisted of female university students, the possibilities of generalization are limited. This quantitative research also worked with a selected limited number of meanings of love.
EN
Left-right self-placement on a unidimensional scale is a standard question in many social and political surveys to measure respondents’ ideological orientation in a minimalist way. Although the left-right scale is a standard question, the scale design is not standardized across surveys. One aspect of scale design is the offer of a midpoint. This paper is about design effects on central left-right scale placement in a cross-national context. How do respondents answer if there is no true midpoint: Do respondents who want to express a middle position, in the case of a 10-point scale, use scale middle categories as a substitute for a true midpoint? Are findings consistent across countries? Offering a midpoint is much debated among researchers and quite often, a midpoint might serve as a hidden “don’t know” or a missing attitude. Does nonresponse increase when non-attitudes cannot be expressed by choosing the neutral midpoint to hide nonresponse? If middle categories in the 10-point scale work as substitute for a true midpoint in the 11-point scale, nonresponse will not differ. We tested these questions in a split-half experiment where either a 10-point or an 11-point scale was asked in an experimental web survey fielded in six countries. Our results seem to confirm the idea that respondents who favor choosing a scale middle find a virtual center in the 10-point scale. However, results are inconsistent in cross-national perspective.
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