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  1. 1 Szerszunowicz J.

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  1. 1 2015

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Etykietka językowa w ujęciu translatorycznym

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Szerszunowicz J.
Prace Językoznawcze
|
2015
|
issue 17/3
109–123
EN
The paper discusses the phenomenon of labelling in a translational perspective. The label, defined as a unit whose connotations dominate over its meaning proper, is presented as a linguocultural phenomenon which occurs in the process of communication. Two kinds of equivalence, i.e. systematic and translational, are characterized. The stages of the process of translation of labels are analysed. Attention is also paid to the techniques, which can be applied in the process of translation of a label. The theoretical part is followed with the case study of the word wykształciuchy (‘pseudointellectuals’), in which the excerpts from selected Polish texts containing labels are analysed from the viewpoint of their translation into English.
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