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EN
Th is paper examines the thematic structure of written media texts published in two national Polish and British dailies, namely Gazeta Wyborcza and Th e Guardian. Th e investigation, based on traditional content analysis methods, includes over a thousand articles published between January 14, 2010 and February 10, 2010. Th e analysis of data includes a study of frequency of occurrence of individual topics. Results are interpreted with reference to Hofstede’s 5D model and Hall’s division of societies into high-context and low-context cultures. Th e investigation reveals signifi cant correlation between the frequency of occurrence of individual topics and cultural patterns characteristic to national culture, especially in the dimensions of uncertainty avoidance and individualism vs. collectivism. It is argued that the results of the study support a belief that culture wields an infl uence on language. Th e author concludes that the impact that culture has on language in press starts at the level of news values — the criteria of prominence of media texts.
PL
Celem niniejszego artykułu jest ukazanie sposobu rozumienia seksualności w świecie islamu ze szczególnym uwzględnieniem pozycji kobiet. Przedstawienie tej problematyki jest zadaniem trudnym, ponieważ ze względu na specyfikę zagadnienia brakuje badań na ten temat. Posiłkowałam się literaturą dotyczącą obyczajowości Muzułmanów, jak również informacjami zawartymi w Internecie. Dodatkowo, socjolog jako badacz powinien charakteryzować się obiektywnością, jednakże opisując inną kulturę trudno o całkowity relatywizm, stąd zadanie przed jakim stanęłam nie należało do łatwych.
EN
The purpose of this article is to show the way of understanding sexuality in the Muslim world with special emphasis on the position of women. Presentation of the problem is a diffi cult task, because due to the specifi c issues of missing studies on this topic. However I used literature concerning customs of Muslims, as well as the information contained in the web. In addition, a sociologist as a researcher should have objectivity, however, describing another culture, it is diffi cult to complete relativism here before which stood the task was not an easy one.
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