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The article presents aspects related to the perception of the Polish culture by foreign students of the University of Warsaw. Comments by representatives of these nations, with whom we share a common history and a Slavic ethnic char-acteristic, became the basis for deliberations. Aspects are also addressed here related to migration to Poland, its causes and characteristics. The analysis cov-ered cultural knowledge about Poland, ways of perceiving the shared history and mental differences mentioned by foreign students coming from the east-ern territories of the First Republic of Poland.
EN
In this article we aim to present the ways in which listening to K-pop music influences consumer behaviour. We examine how South Korean cultural exports have been adopted in Romania, but we also weigh the gender-wise benefits for the consumer. The theoretical framework is centered on the effect of K-pop music and deals with key-concepts such as gender, globalisation, hybridity, and influence. The methodology is mainly qualitative, as data were collected through telephone interviews. Our findings show that K-pop music has a major impact on the purchasing decisions and lifestyle of Romanian fans of South Korean popular culture.
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