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EN
The article raises the issue of elderly people’s behavior in a cultural goods and services market. Its purpose is to characterize these behaviors as well as organize them in a systematic way. This will serve to complement the research gap that can be observed in studies related to the cultural market. To achieve the indicated results, the analysis of secondary data was used. Analysis was used to determine the criteria for belonging to the group being researched and to determine the importance of the issues discussed. In further stages, this analysis was used to distinguish the most accurate, according to the author, taxonomies of consumers on the examined market. Then, non-targeted interviews and individual in-depth interviews were conducted, in order to confirm the usefulness of the application of a given systematic approach and to assign specific cultural behaviors to it. The result of the conducted research is explanation the mechanism of how the cultural need arises. This is an important element due to the frequent attempts to influence the demand on the market with price mechanisms by producers or management such as Ministry of Culture and National Heritage. Next, based on the results of free-form interviews and analyzed typologies, a typology of consumer groups on the cultural market was created along with behavior typical for them.
PL
W artykule poruszono problematykę budowania społeczeństwa dobrobytu oraz zastanawiano się jakie miejsce powinna w tym procesie pełnić kultura. W związku z tym zadano pytanie, czy możliwe jest zbudowanie społeczeństwa dobrobytu bez zwrócenia szczególnej uwagi na obszar rozwój intelektualnego oraz emocjonalnego społeczeństwa. Przedstawiono swoją opinię, która wskazuje na istotną rolę działalności instytucji kultury w procesie budowania społeczeństwa dobrobytu. Przedmiotem rozważań jest zatem sposób funkcjonowania rynku kultury wraz z charakterystyką podmiotów oferujących produkty i usługi kultury.
EN
In the article, the authors raise the issue of building public welfare and are wondering what role it should play in this process. Therefore, they ask the question whether it is possible to build a society of prosperity without paying a special attention to the area of the development of an intellectual and emotional society. They submitted their opinion which points to the important role of activities of cultural institutions in the process of building a society of prosperity. The issue is therefore how the cultural market, together with the characteristics of the entities offering products and services, operates.
RU
В статье затронули проблематику формирования общества благосостояния и обсудили, какое место в этом процессе должна занимать культура. В этой связи поставили вопрос, возможно ли формирование общества благосостояния без обращения особого внимания на сферу интеллектуального и эмоционального развития общества. Авторы представили свое мнение, которое указывает существенную роль деятельности заведений культуры в процессе формирования общества благосостояния. Следовательно, предмет рассуждений – способ функционирования рынка культуры вместе с характеристикой субъектов, предлагающих продукты и услуги культуры.
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