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EN
The purpose of the article is to present intangible cultural heritage as a resource for a special category of cultural and educational tourism, namely heritage tourism. The authors use embroidery and carpet weaving as examples of intangible cultural heritage. The methods used in the study include a review of foreign and domestic theoretical and methodological developments, analysis of best practices in the field of heritage tourism, field research, analysis of materials collected during a survey of locations and the authors’ personal experience of tourist products. The results of the study outline the development of heritage tourism based on a creative approach as well as strategic plans of the state regarding tourism development. Based on practical experience, the authors present general principles of designing tourist routes, where elements of intangible cultural heritage act as “magnets”. The analysis has indicated elements of intangible cultural heritage that can appeal to tourists under particular circumstances. The authors argue that the development of heritage tourism based on a creative approach to designing tourist products in the form of intangible cultural heritage should popularize it in the national tourism market and promote tourism destinations with intangible cultural heritage, such as embroidery and carpet weaving. These tourist destinations should be used not only to attract domestic and foreign tourists, but also to promote the Ukrainian culture.
EN
Cultural and natural heritage is an unusually significant element in tourism development. The psychological (motive), spatial (landscape, but also its degradation), and cultural plane can be taken into account. Tourism popularizes cultural goods, allows people to find a new aim for pursuing their interests in the alternative and cultural tourist forms. One of the options is the cultural heritage tourist routes, emphasizing the historic material and immaterial output of humanity. The concept of discovering the European heritage through tourism is reflected by the Council of Europe project of European Cultural Routes, introduced in the 1980s. Its aim is a conscious development of tourism, raising the knowledge on the historic and cultural European heritage, promoting the European civilisation relics, as well as protecting the heritage through the specifically arranged tourist forms. On the European territory, there are now 39 European Cultural Routes of the Council of Europe, 26 of which have received categorising certificates of the organisation. Only some of the Council of Europe routes have formally determined courses on the territory of Poland.
EN
The cultural route is the new socio-cultural phenomenon. In the social awareness it is rather associated with the touristic route, including its historical monuments. However, apart from the touristic-cognitive aspect that is of value, there is also an activating-integrating one. Both aspects have the significant impact on the character of the cultural experiences of not only tourists, but also autochthons. The cultural route has initiated the new model of participation in culture. On the one hand, it is referring to the prototype of the journey. On the other hand, though, it is embracing the metaphorical nature of the concept of the road. It provokes the dialog with history and meeting with the ‘other’ and their culture. Moreover, going beyond the specific interior of the reality, interleaving the past and the present in creating the vision of ‘here and now’, it outlines the future, on the basis of the elements of the cultural heritage. The actions undertaken by cultural animators are increasing the attractiveness of the cultural route, which becomes the tool of the process of expanding of the cultural space.
PL
Szlak kulturowy to nowe zjawisko społeczno-kulturowe. W świadomości społecznej utożsamiany jest raczej z trasą turystyczną wraz z istniejącymi wokół niej obiektami zabytkowymi. Jednak poza aspektem turystyczno-poznawczym, nie mniej ważny jest także aktywizująco-integracyjny. Obie te kwestie wywierają istotny wpływ na charakter doświadczeń kulturowych nie tylko turystów, ale i autochtonów. Szlak kulturowy zainicjował bowiem nowy model uczestnictwa w kulturze. Odwołując się z jednej strony do pierwowzoru podróży, a z drugiej mając na uwadze metaforyczność pojęcia drogi, prowokuje do podjęcia dialogu z historią i spotkania z „innymi” i ich kulturą. Dodatkowo wychodząc od specyficznej aranżacji rzeczywistości, przeplatającej przeszłość z teraźniejszością, w kreowaniu wizji „tu i teraz” wytycza zarys przyszłości, posiłkując się elementami dziedzictwa kulturowego. Działania podejmowane przez animatorów kultury zwiększają atrakcyjność szlaku kulturowego. W tym kontekście szlak kulturowy staje się narzędziem animacji pozwalającym na poszerzenie przestrzeni kulturowej.
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