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EN
Based on culturological approach, the trends of social-pedagogical activity with the family, which were caused by society transformation under conditions of onset and progression of information age in Ukraine, are being substantiated. Extrapolations of modern family dynamics on social-pedagogical activity improvement towards raising family social education effectiveness allowed the substantiation of subjective (caused by the state of country’s transition from authoritarian to democratic society), as well as objective (transition from humanity’s industrial age to information age) trends. Subjective trends are: supporting a “socially healthy” family type for its positive image and influence on society strengthening (under conditions of demographic crisis and population die-out, a “socially healthy” is a family which – among other traditional traits – should be recognized as full, with many children and being pro-Ukrainian, as it must become the leading societal value, a part of national idea. This is exactly the family that can – especially through community organizations – support and help a family in crisis); facilitation of subsidiarity principle in family and local communities’ sociocultural environment interaction (recognition by local communities’ community organizations and family of its primacy and responsibility for community problems resolution, and, conversely, of family primacy for local community, which will become a preventive factor for family consumerism progression, especially for one with many children). Objective trends are: assistance in media- and cybersocialization within family (support of family’s positive social development – especially of the first and third age members – in global information space, particularly in its virtual part, as well as simultaneous prophylaxis of information slavery, cybernetic criminality, information aggression, consciousness manipulation, Internet addiction etc.); promotion of family’s regional (European) and global (formation of European and global social values, emotional and volitional qualities that will facilitate regional and universally human integration and consolidation, as well as family’s behavior as European and world social subject) sociality ascent through social-pedagogical activity with it. Prospects of further research are renewal of family social-pedagogical technologies and improvement of specialists’ professional education.
EN
Based on the analysis of scientific sources there are ways of typing the concept of culture in the article. It outlines the scientific and methodological foundations of cultural approach to teaching of Ukrainian language students of the specialty 061 “Journalism” in the conditions of educational process of universities of the I–II levels of accreditation and ways of its realization in the context of the course “Ukrainian language for professional direction”.There are examples of tasks for practical classes with Ukrainian language of the professional direction for future journalists.It provides a scheme oriented cultural analysis of the text. The study used: methods of theoretical analysis of scientific sources; study and generalization of the advanced experience in the introduction of innovative changes within the educational process of higher education institutions of the I–II levels of accreditation. Advanced technologies for the realization of culturological approach to teaching Ukrainian language students of the specialty 061 “Journalism” in the conditions of educational process of universities of the I–II levels of accreditation of Ukraine are defined as: creation of cultural studies clubs; methodological support of the discipline “Ukrainian language (for professional purposes)” on the basis of linguistic and cross-cultural, ethno-linguistic material; creation of centers of multicultural development;development of a system of laboratories of international cultural cooperation; development of copyright design technology, which will be based on specific subjects, such as “Ukrainian language in dialogue of cultures”; “Foundations of regional geography”; “Multicultural environment”. The methodological foundation of cultural technologies, of course, must be presented through innovative techniques, tools, methods, forms of educational activities and cooperation with students: theatre, discussion, debate, electives, design technology, games, presentations, case-system, communication discourse training and so on. The choice of methods, receptions, means of training depends on the methodological competence of the teacher of Ukrainian language and literature, understanding the importance of problems of development of cultural personality of the future journalist, their attitude to the linguistic and cultural heritage of the nation and the desire of students to develop the skills of personal and intercultural communication.
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