Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Nauki o Zarządzaniu

Authors help

  1. 1 Niemczyk J.

  2. 1 Stańczyk-Hugiet E.

Years help

  1. 1 2014

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  customer strategy
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Klient w strategiach organizacji biznesowych

100%
Niemczyk J., Stańczyk-Hugiet E.
Nauki o Zarządzaniu
|
2014
|
issue 2(19)
33-43
EN
The search for the main determinant of business strategy of an organization does not have a clear solution. Intuitively, it seems that it should be a customer, but in practice of management, the primary criterion according to which the company management is assessed is the economic profit. The main purpose of this article is to identify the client’s place and the role in the management strategies of business organizations. The authors analyse this place and role, using historical perspective, particularly concentrating on resource based view, innovative strategy and networks strategy. The whole analysis is finished with the concept of organization ecosystem, in which a client is a central point.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.