The article concerns two phenomena characteristic for the western postmodern culture. The first one is the fetish of fashion and the second – the construction of gender. Both of these phenomena are analyzed on the example of Conchita Wurst’s stage performances. What interests me, are Conchita’s performances – a no-woman imitating a woman. Masquerading is based on non-obvious divisions masculinity and femininity. This is a distinctive game with gender, sexuality and physicality. Fashion plays a significant role in this masquerade, thanks to the reinforced fun with liquefaction boundaries of Conchita’s sexuality. In this article I analyze the issues like fetishization as self-presentation, constructing and de-constructing gender, fashion, pop culture, gender and camp. A particular point of reference is Conchita, but I also mention Mae West, Joan Crawford, Madonna and Andy Warhol.
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