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DECORATIVE ENGLISH IN JAPAN

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CIUBĂNCAN M.

Concordia Discors vs Discordia Concors: Researches into Comparative Literature, Contrastive Linguistics, Cross-Cultural and Translation Strategies

2012

vol. 4

127-146

The present paper offers an analysis of the so-called “decorative (or ornamental) English”, as it appears in Japanese advertisements and various announcements. We make a clear distinction between English loanwords, wasei-eigo (‘made-in-Japan’ English) and decorative English and we address the question of whether the function of decorative English is to merely accessorize the message or to become a constitutive element of the message itself, with its own particular functions. Instances of ornamental English have been generally considered as having little or no communicative function, but if we examine them closely, we discover a deeper level, where such linguistic forms are interwoven with the other explicit message components – utterances in Japanese or images – creating a network of intra-textual relations, which incorporates the expressive function of these apparently nonsensical expressions.

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1 Concordia Discors vs Discordia Concors: Researches into Comparative Literature, Contrastive Linguistics, Cross-Cultural and Translation Strategies

1 CIUBĂNCAN M.

1 2012

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DECORATIVE ENGLISH IN JAPAN