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Ocena działalności organizacji zarządzających obszarami recepcji turystycznej - implikacje dla teorii i praktyki

100%
Borzyszkowski J.
e-mentor
|
2016
|
issue 4 (66)
46-54
EN
The considerations included in the article resulted from several years of research carried out by the author on the activity of destination management organizations (DMO) in various European countries. Their purpose is to identify possible implications for science and practical solutions resulting from an assessment of the activity of destination management organizations. In the article, the most important changes that occur in the organizations examined are indicated with emphasis on a visible transition from the marketing orientation to more comprehensive tourism management in a given area. Those observations originated from the author's previous research described in a separate monograph. That initial part of study was followed by the research carried out in March 2016, which allowed for verification of the previously obtained results based on the opinions of the representatives of 34 European DMOs. The participants of the study highly appreciated the recommendations and solutions proposed by the author aimed at streamlining the activities of destination management organizations. Their interest also convinced the author of the need of further research in relation to those entities.
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Wykorzystanie Internetu w turystyce na przykładzie działań organizacji zarządzających obszarami recepcji turystycznej na rzecz modeli w e-biznesie

61%
Borzyszkowski J.
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
|
2015
|
vol. 50
108-116
EN
The present article covers one of the elements of the use of the Internet in the activities pursued by European destination management organizations (DMOs), namely an implementation of business to business (B2B) models and business to customer (B2C) models. The paper presents the results of research carried out among 184 national and regional DMOs. The main objective was to examine the interest of the organizations in the implementation of both models, thus showing the percentage of DMOs applying these solutions. As demonstrated based on the organizations analysed, the issue is quite common, and it is undertaken by the majority of the entities studied. Among the objectives of the article there was also an attempt to examine differences between DMOs that represent two European regions, i.e. Western Europe and Central-Eastern Europe. The analysis of this question is preceded by theoretical deliberations with reference to understanding DMOs and the use of the Internet in the activities pursued by these organizations.
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