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1
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Information Technologies in the Strategy for Tourist Destination Development in the Western Ukrainian Border Regions

100%
Kyfyak O., Kyfyak V., Koroliuk Y.
Studia Regionalne i Lokalne
|
2023
|
issue Special Issue
118-124
EN
The article examines the peculiarities of the formation and development of tourist destinations in the western Ukrainian border regions. GMDH analysis of statistical indicators of tourism in Lviv, Ivano-Frankivsk, Zakarpattya, Volyn and Chernivtsi regions revealed the importance of information campaigns promoting local destinations. The strategy for tourist destination formation, information support and promotion in the western Ukrainian border regions is developed and the components of its realisation are described.
2
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Mistrzostwa Europy w Piłce Nożnej UEFA EURO 2012 a turystyka w Polsce – wstępna ocena

100%
Borzyszkowski J.
Turystyka Kulturowa
|
2012
|
issue 9
55-68
EN
In this article, initial information was presented (as of July 2012) concerning the influence of the UEFA EURO 2012 European Football Championship on the tourist sector in Poland. Selected indexes and data (to be more precise: estimations) were presented which include the results that occurred in tourism under the influence of the event analyzed. They concerned only selected issues including the intensity of the tourist traffic and opinions on the part of visitors concerning the event and Poland in the context of another arrival to our country. At the same time, based on selected opinions, potential opportunities and threats were presented for tourism in the coming years taking into consideration the potential possibilities of the occurrence of the so-called Barcelona effect.
3
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Unique elements of Polish city brands in online reviews

88%
Nowacki M.
Turyzm
|
2019
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vol. 29
|
issue 1
63-70
EN
The aim of the paper is to identify unique elements of the brands of Polish cities and to identify similarities and differences between them. The work attempts to answer the following research questions: Which elements significantly differentiate the brands of studied cities in online reviews? and Which of the studied cities are the most similar in terms of brand elements and which differ in this regard. The data for analysis was obtained from TripAdvisor. Reviews about areas of tourist concentration – old markets or old towns – from five Polish cities: Poznań, Wrocław, Kraków, Gdańsk and Warsaw were analysed (N = 5125). The research shows that Gdańsk and Warsaw as well as Poznań and Wrocław have the most similar brand elements. The Kraków brand is the more unique in relation to other cities.
4

Cooperation between Convention Bureaus in Light of Empirical Research

75%
Latuszek N., Dembińska M.
Barometr Regionalny. Analizy i prognozy
|
2018
|
issue 3(53)
83-89
EN
The stakeholders’ cooperation in region (micro level) is recognized the basic source of cities’ competitive advantage in the meetings market. Though the cooperation also occurs between destinations (at the mezzo level), the existing studies rarely present it from this perspective. Cities on the meetings market are represented by specialized organizations, namely convention bureaus (CBs), whose function is to build and develop relations. The article aims to identify the significance of this function in the CBs operation, in face of progressive competitive processes. To achieve the research goal, an internet survey was conducted, addressed to the managers of the convention bureaus. The obtained data has been analyzed applying the Importance-Performance Analysis (IPA) method. The results of the study indicate a low priority for cooperation with other convention bureaus.
PL
Współpraca interesariuszy w regionie (poziom mikro) uznawana jest za podstawowe źródło przewagi konkurencyjnej miast na rynku spotkań. Chociaż proces kooperacji zachodzi także między destynacjami (na poziomie mezzo), w istniejących opracowaniach rzadko prezentowany jest z tej perspektywy. Na rynku spotkań miasta reprezentowane są przez wyspecjalizowane jednostki convention bureau, których jedną z funkcji jest budowanie i rozwijanie relacji. Celem artykułu jest rozpoznanie znaczenia wymienionej funkcji w działalności tych jednostek w obliczu postępujących procesów konkurencyjnych. Dla osiągnięcia celu badawczego przeprowadzona została ankieta internetowa, skierowana do osób zarządzających tymi jednostkami. Uzyskane dane zostały poddane analizie z wykorzystaniem metody IPA (Importance-Performance Analysis). Wyniki badania wskazują na niski priorytet podejmowania współpracy z innymi jednostkami convention bureau.
5
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LGBT (LESBIAN, GAY, BISEXUAL AND TRANSGENDER) COMMUNITY: AN ATRACTIVE SEGMENT OF THE PRESENT DAY TOURIST MARKET

75%
Borzyszkowski J.
Studia Periegetica
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2012
|
vol. 7
131-145
EN
The tourism of the LGBT i.e. lesbian, gay, bisexual and transgender community is increasingly becoming an attractive segment of the present-day market. This is chiefly the result of a significant tourist activeness of these people, and thus higher expenditures on tourism. The article presents the basic assumptions related to the tourist activeness of the LGBT segment including the most important motives of travelling, selection of destinations, an average number of trips and the amounts which are spent on tourism. Consequently, it has been determined how, from the economic perspective, the importance of the analysed segment is growing. This concerns numerous tourist destinations. An increased interest in the LGBT community on the part of many of entities involved in the development of tourism is observed in Poland as well.
6
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Ocena atrakcyjności krajoznawczej destynacji żeglarskich z wykorzystaniem metody AHP

63%
Nowacki M., Adamczyk T.
Turystyka Kulturowa
|
2014
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issue 8
51-68
EN
This paper presents the use of the AHP method to assess the attractiveness of a tourism destination. The research is based on the example of six sailing tourism destinations. The analysis compared the destinations due to the attractiveness of the three types of natural attractions (diversity of the coastline, national parks and natural areas inscribed on the UNESCO list) and five types cultural attractions (objects inscribed on the UNESCO World Heritage List (WHL), the main centers of tourist attractions, museums and cultural events). The analysis uses six expert opinions. As a result, the hierarchy of attractiveness of the analyzed destinations has been established.
PL
W artykule zaprezentowano sposób wykorzystania metody analitycznego hierarchicznego procesu do oceny atrakcyjności destynacji turystycznej. Analizę wykonano na przykładzie sześciu destynacji żeglarskiej turystyki czarterowej. W analizie porównywano destynacje ze względu na atrakcyjność trzech rodzajów walorów naturalnych (urozmaicenie linii brzegowej, parki narodowe i obszary naturalne wpisane na listy UNESCO) i pięć rodzajów walorów kulturowych (obiekty wpisane na listę UNESCO (WHL), wielkie centra krajoznawcze, muzea oraz wydarzenia kulturalne). W analizie posłużono się opiniami sześciu ekspertów. W efekcie ustalono hierarchię atrakcyjności analizowanych destynacji.
7
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Atrakcje turystyczne Jordanii i ich znaczenie dla rozwoju usług turystycznych

63%
Wójtowicz B., Wójtowicz P.
Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
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2015
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vol. 29
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issue 3
48-66
PL
Jordania to państwo muzułmańskie leżące na Półwyspie Arabskim, posiadające różnorodne walory turystyczne, antropogeniczne – związane z historią i kulturą, a także przyrodnicze– związane m.in. ze zjawiskami geologicznymi. Istotną rolę gospodarczą odgrywa w nim turystyka,rozwinięta przez specjalistów brytyjskich na zlecenie króla, z dobrze przemyślaną infrastrukturą i bogatym wachlarzem usług. Z uwagi na fakt, iż znaczna część BIZ (bezpośrednich inwestycji zagranicznych)ulokowana została w projektach inwestycyjnych z branży turystycznej i hotelarskiej, należyoczekiwać, że w przyszłości znaczenie sektora turystycznego w gospodarce jordańskiej będzie stalewzrastało. Ponieważ o potencjale rozwoju gospodarki turystycznej tego kraju stanowią walory przyrodnicze,w referacie przedstawiono najatrakcyjniejsze z nich, takie jak: Petra, pustynia Wadi Rum, Morze Martwe, Akaba, Amman. W tym celu dokonano analizy destynacji ruchu turystycznego, profilów turystów, sezonowości ruchu turystycznego do tych obiektów, zakwaterowania i dochodów z turystyki oraz zatrudnienia w sektorze usług. Celem referatu była analiza rynku turystycznego Jordanii na tle innychkrajów Bliskiego Wschodu i perspektywy dalszego jej rozwoju.
EN
Jordan is an Muslim country situated on the Arabian Peninsula, which has a variety of tourist and anthropogenic attractions related to the history, culture, as well as nature-based attractions inter alia on geological phenomena. The important economic role is played by tourism, developed by British experts commissioned by the King, with a well thought infrastructure and a rich range of different services. Due to the fact that a significant part of the FDI (Foreign Direct Investment) has been placed in investment projects related to the tourism industry and the hospitality industry (hotel industry), it is expected that the significance of the tourism sector in the Jordanian economy will continue to grow in the future. As a consequence, since the potential development of the tourist economy of this country refers to the natural values, this paper presents the most attractive ones, namely Petra, the Wadi-Rum Desert (the Valley of the Noon), the Dead Sea, Akaba, Amman. For this reason, we performed the analysis of tourist destinations, tourist profiles, seasonal tourist traffic to such sites, accommodation and income from tourism and employment in the sector of services. The purpose of the paper was to analyze the Jordanian tourism market compared to other countries in the Middle East and prospects for its further development.
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