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  1. 1 Przegląd Wschodnioeuropejski

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  1. 1 Dudziak A.

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  1. 1 2013

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Przestrzeń diegetyczna audiowizualnej reklamy społecznej

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Dudziak A.
Przegląd Wschodnioeuropejski
|
2013
|
vol. 4
305-315
EN
The article focuses on issues of perception and evaluation of audiovisual social advertising treated as a specific space and cultural message. The paper presents certain findings concerning the so-called diegetic space of an advertising spot, with an application of theoretical and methodological achievements of the film theory. The paper discusses anthropological questions of an informative dimension of the diegesis of iconic and phonic advertising, as well as axiological aspects of persuasion in the diegetic space of a social spot.
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