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EN
Research background: Digitalization in the context of the COVID-19 pandemic has accelerated significantly across Europe, including in regions that are at the stage of catch-up development. However, as innovative technologies are intensively integrated into everyday life, the digital gap between the EU countries is increasing. The widening digital gap is becoming a serious threat to achieving the EU's sustainable development goals and building a sustainable European society. Purpose of the article: The purpose of the article was to empirically substantiate the inclusiveness and convergence of the digital strategy in the EU countries. Methods: Using the method of fuzzy sets, the level of asymmetry in access to transactional            (e-commerce), information (cloud computing), operational (artificial intelligence) technologies in the EU countries was assessed. The negative impact of the digital gap within the countries (the gap between small, medium, large companies) and the global digital gap (the gap between EU countries) on the competitiveness of countries was established, for which correlation analysis and the Granger causality test were used. Findings & value added: The findings of this study contribute to the literature of digital transformation and digital gap of European countries. The impact of the digital gap in transactional, information, operational technologies on the competitiveness of countries is differentiated depending on the level of digitalization of the country. Cluster groups of countries are determined by the convergence of digitalization and ways to ensure long-term competitiveness. The directions for reducing the digital gap in the EU countries are substantiated by changing the priorities of spending on innovation and increasing productivity, diversifying the digital technologies used. The empirical results obtained can serve as a basis for improving the effectiveness of the digitalization policy in the EU countries in accordance with individual convergence goals. The main added value of the paper is related to the presented research procedure, which can be used in analyses of digital technologies development also for other countries. The results provide valuable insights into evaluating the digital technologies in European countries.
EN
Purpose: This article aims to assess strategy and technology as key drivers of Greek businesses’cdigital transformation and compare the results to those of international studies and sources. Methodology: A research was conducted on 124 Greek businesses from different sectors and industries with the use of an anonymous questionnaire from December 2019 to January 2020. Greek businesses were categorized as early, developing, and maturing according to their perceptions about the level of their digital maturity, and differences were identified. The results were finally compared to an international relevant survey. Findings: Several differences were located among the Greek businesses of the three digital maturity categories as formulated after their self-evaluation, and evolution has been identified on their perceptions about their digital strategy, its existence, objectives, and structure, which can be seen developing and expanding from the lowest to the highest levels of digital maturity. Originality: The findings can be useful in creating an initial picture of the perceptions and practices applied by Greek businesses to their use of digital technologies. They can also become a measure of comparison for the self-evaluation of Greek businesses in their efforts to digitally transform.
PL
W artykule dokonano przeglądu aktywności instytucji Unii Europejskiej w kluczowych kwestiach unijnej polityki medialnej, podejmowanych w cieniu walki z pandemią COVID-19, w tym zwłaszcza planów związanych z wejściem w nowy etap strategii cyfrowej. Skutki digitalizacji w sektorze komunikacji i mediów obnażyły luki w dotychczasowych działaniach, legislacji oraz w zakresie zwalczania głównych zagrożeń. Komisja Europejska dostrzega groźny wpływ „infodemii”, negatywne skutki słabej harmonizacji prawnej oraz szkodliwe dla wolności mediów praktyki niektórych państw członkowskich, które ocenia jako podmywanie aksjologicznych fundamentów wspólnoty. Plany nowej Europejskiej Agendy Cyfrowej, europejski plan działania na rzecz demokracji oraz modernizacja dyrektywy o audiowizualnych usługach medialnych są względem siebie komplementarne. Mają one służyć „wzmocnieniu odporności demokratycznej”, podkreślając wizerunek i rolę Unii jako referencyjnego gracza nie tylko w przestrzeni rynkowej, ale także na polu globalnej walki o reguły demokratyczne.
EN
The article reviews activities of the European Union institutions in the key issues of EU media policy, undertaken in the shadow of the fight against the COVID-19 pandemic, in particular the plans to enter a new stage of digital strategy. The effects of digitization in communication and media sectors have exposed gaps in the activities, legislation and to counter major threats in these areas. The European Commission recognizes the dangerous impact of infodemic, the negative effects of poor legal harmonization and the practices of some Member States that are detrimental to media freedom, which it views as undermining the axiological foundations of the community. The plans for the new Digital Agenda for Europe, the European Democracy Action Plan and the modernization of the Audiovisual Media Services Directive are complementary to each other. They are to “strengthen democratic resilience,” emphasizing the image and role of the European Union as a key player not only in the common market, but also in the field of global struggle for democratic rules.
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