Objective of the article is to present Chinese concept of cyberdiplomacy which refers to globval trend in foreign affairs to use model of new public diplomacy as modern approach in international relations. The Chinese government, observing a significant increase in the number of network, Internet users and analyzing the bene& ts which has been achieved by Western countries, activated its actions and strategies in the cyber environment in order to promote domestic and foreign policies. Due to the progressive modernization of the country and the desire to alter its international image, the importance of new tools acquired in the field of soft power focusing on the attractiveness of the state in order to achieve its political objectives connected with concept of „China’s peaceful rise”. Their cyberdiplomacy strategy involves the use of the Internet, social media, portals to integrate a wide international audience. However China faces many challenges to create effective cyberdiplomacy and widely used censorship and propaganda are the biggest obstacle in this matter.
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