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ON JUDGE’S TRIAL DISCOURSE IN CHINESE COURTROOM FROM GOAL-DRIVEN PERSPECTIVE

100%
ZHANG Q.
Comparative Legilinguistics
|
2019
|
vol. 38
65-82
EN
Any act has certain goal, and the judge’s trial discourse is a structured and layered goal system. Judges normally adopt some discourse strategies to reach their trial goals. Based on our trial corpora, we find judges commonly adopt some strong goal-driven discourse strategies, such as question-answer strategy, power control strategy, presupposition strategy, repetition strategy, and interruption strategy, etc., in order to realize their trial goals as well as discourse goals. Strategy in effect refers to means, with which the goal of discourse is to be achieved. As words are intended for both the expression and the achievement of goals, the choice of a means or a strategy relies on the decision of the goal. Only from this perspective is the link between strategy and goal meaningful, and in this sense, strategy means rhetoric. This paper aims to study the judge’s discourse strategies adopted in trials in Chinese courtrooms from the perspective of the goal principle.
2

Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective

86%
Katarína N.
Topics in Linguistics
|
2014
|
vol. 13
|
issue 1
EN
Advert recipients have wide-ranging experiences of perceiving other texts. When these experiences become the basis of perceiving advert messages, we speak of intertextuality operating as a discourse strategy. This paper studies multigeneric intertextuality in printed advertising, i.e. delivering an advert message through a register or text-form typical of other genres, for which discourse analysis and the genre studies perspective are adapted. From the cognitive linguistics perspective, it focuses on how the experience becomes the basis of building an emotive and attitudinal layer of meaning via exploring the recipient's mental space. The article studies cues signalling intertextual processing, specifically cues of socially determined discourses such as cooking recipes, warning signs, computer-mediated communication, scientific discussions or travel brochures, which may function as mental space inducing cues in the collected adverts. It also deals with how intertextuality in adverts can be scaled and how the level of explicitness relates to promoting various categories of products.
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