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Juri Lotman offers an intriguing “two-language” principle for the study of signs, which effectively requires translation as a disruption of the unificatory regimes of individual semiospheres; and yet, problematically, he doesn’t channel his own theorizing of the semiosphere through translation, with the result that his theorizing tends to gravitate toward truth-telling, and so toward unification and stabilization. This article both argues for a stereoscopic reading of Lotman’s Культура и взрыв (‘Kul’tura i zryv’) and Wilma Clark’s English translation Culture and Explosion, as a second-best application of the two-language principle to Lotman’s cultural semeiotic, and illustrates some of the consequences for the semiotic study of such a reading.
EN
The article is devoted to the development of a system approach for managing labor productivity in a company especially in crisis conditions. A company is considered as a complicated system with a certain external environment, patterns of development and internal structure. The main component of the internal structure is the personnel of the company, which the authors regard as a dissipative system, and each employee as an open system that exchanges energy and entropy with the environment. The article suggests the entropy factors of labor productivity. Based on the equilibrium state of an employee as a system, it has been shown that labor productivity can be enhanced by the motivational factor of self-improvement for each member of the work community.
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