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Changes in e-education brought by the covid-19 pandemic in Poland: behaviour and perceptions of young e-education service consumers and service providers

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Dąbrowska A., Ciupak J.

Marketing Instytucji Naukowych i Badawczych

2021

vol. 41

issue 3

39-64

This study - carried out in May 2020, early on during the COVID-19 pandemic - examines the situation in the Polish e-education market, as perceived by secondary school and university students who consume e-education services and by the providers of such services. Firstly, to set the stage, in-depth interviews were carried out with eight owners of companies offering commercial e-education services. Next, an extensive online survey was carried out among secondary school and university students in the 2019–2020 school/academic year using the CAWI method on a sample of 803 respondents - with secondary school students (group I) accounting for 30% of the sample and university students (group II) making up the remaining 70% - concerning their satisfaction or dissatisfaction with e-education services. Taken together, the findings allow for an assessment of the advantages and disadvantages of distance learning and point to the increased demand for e-education services during the pandemic, in tandem with a continually shifting e-education services market.

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1 Marketing Instytucji Naukowych i Badawczych

1 Ciupak J.

1 Dąbrowska A.

1 2021

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Changes in e-education brought by the covid-19 pandemic in Poland: behaviour and perceptions of young e-education service consumers and service providers