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Nowoczesne technologie informacyjne w kształtowaniu innowacji na rynku turystycznym

100%
Panasiuk A.
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
|
2015
|
vol. 49
99-106
EN
Information technology allows tourist market players to introduce innovative activities. The tourist market is vulnerable to both innovation and implementation of information technology in the processes of providing services and attending consumers. The purpose of the paper is to discuss the issues of innovation in the tourist market, and to point at some innovations of technological nature in the particular market structure elements, i.e. actors of the tourism industry (tourist enterprises), tourist destinations, consumers (e-tourists), and tourism policy institutions. The article refers to the theoretical issues of innovation in the service sector, the problems of innovation in the tourist market, as well as the the range of technologies used on the tourist market that enhance the innovativeness of individual market subjects.
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