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Eco-Labelling as a Tool of CSR: Opportunities and Threats

100%

Gołaszewska-Kaczan U., Kruk M., Śleszyńska-Świderska A.

Optimum. Studia Ekonomiczne

2015

vol. 5(77)

Corporate Social Responsibility is a concept which, although it is developing for many years, it is constantly improved in both terms – theoretical and practical. In theory area are creating new definitions and new areas for action shots and in practice area are sought new instruments that could be used in pro-social activities. In this way, more and more expanding a set of tools that are available for socially responsible companies. In this article will be discuss the eco-labeling, which is an instrument belonging to the traditional set of activities in the framework of CSR. Eco-labeling is relatively poorly described issue in literature. In practical area, we can also find deficiencies. Analyzing the areas of corporate social responsibility calculated by ISO 26000, eco-labeling can be included into the area of the environment, fair operating practices and consumer issues. This shows how multi-dimensional issue is the use of eco-labeling. This fact creates the possibility of assessing this practices of different points of view - companies , consumers and the environment. The purpose of this article is to identify opportunities and risks associated with the use of ecolabelling as a tool of CSR. In this article the authors will show that the activity in the area of eco-labeling not only builds the image of a socially responsible company, but also translates to specific business benefits. In addition, the authors will attempt to assess the proportion of customers for products marked with eco-labeling. Analysis of the problem will be based on the available literature in the field of corporate social responsibility, marketing, sustainable development and environmental protection.

PROEKOLOGICZNE ROZWIĄZANIA W OBIEKTACH HOTELARSKICH

51%

Kłos A.

Zeszyty Naukowe. Turystyka i Rekreacja

2013

issue 1(11)

Celem pracy jest przedstawienie proekologicznych rozwiązań w hotelarstwie oraz wynikających z nich korzyści. W wyniku wprowadzenia do polityki firmy proekologicznych narzędzi, takich jak systemy zarządzania środowiskowego (environmental management systems) czy ekocertyfikaty (ecolabels), następuje wiele wymiernych korzyści. Największymi zaletami jest wzrost konkurencyjności na rynku, pobudzenie świadomości ekologicznej zarówno wśród klientów jak i pracowników oraz znaczne obniżenie kosztów stałych. Efekty te można uzyskać również wprowadzając pojedyncze proekologiczne rozwiązania z zakresu odpowiedzialnego gospodarowania wodą, energia elektryczną, produktami oraz odpadami, współpracując z ludnością lokalną, jak również wykorzystując odnawialne źródła energii. Mimo, iż wszelkie powyższe działania pochłaniają wiele pieniędzy, nie można mówić o kosztach, lecz inwestycji długoterminowej./ALBO Wszelkie powyższe działania to nie koszta, lecz inwestycja długoterminowa.

The aim of this study is to provide eco-friendly solutions in the hotel industry and the benefits which they bring. As a result of the introduction of environmental policy instruments, such as environmental management systems and ecolabels, there is a lot of tangible benefits. The biggest advantages is to increase the competitiveness of the market, stimulate environmental awareness among customers and employees, and a significant reduction in fixed costs. These profits can also be achieved by introducing a single environment-friendly solutions into the responsible management of water resources, electric energy, products and waste, working with the local population, as well as the use of renewable sources of energy. Although all these activities consume a lot of money, you can not talk about the cost, but long-term investment. / All these activities are a long-term investment rather than a cost.

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1 Optimum. Studia Ekonomiczne

1 Zeszyty Naukowe. Turystyka i Rekreacja

1 Gołaszewska-Kaczan U.

1 Kruk M.

1 Kłos A.

1 Śleszyńska-Świderska A.

1 2015

1 2013

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Eco-Labelling as a Tool of CSR: Opportunities and Threats

PROEKOLOGICZNE ROZWIĄZANIA W OBIEKTACH HOTELARSKICH