Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  election poster
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Wizualny populizm: analiza praktyk multimodalnych na przykładzie plakatów wyborczych z Polski i Niemiec

100%
Czachur W., Pappert S.
tekst i dyskurs - text und diskurs
|
2019
|
issue 12
165-189
EN
The aim of the article is to present a picture of populist parties on the example of selected election posters from Germany and Poland. We assume that linguistic and visual stereotypes play a special role as collectively recognized knowledge formations in the process of creating populist images of the world. By analyzing election posters, we want to capture the specificity of multimodal practices through which populists invoke stereotypes in order to activate the desired emotions and legitimize their interests. Using selected posters from Poland and Germany as an example, we want to capture communication strategies and multimodal practices typical of populist parties.
2
Publication available in full text mode
Content available

Ephemera als Medium der sprachlichen Persuasion und Manipulation am Beispiel der Wahlplakate aus Österreich

63%
Ulmann K.
Studia Germanica Gedanensia
|
2022
|
vol. 47
68-82
EN
This article presents the rhetorical devices of a persuasive or manipulative nature and speech acts used on Austrian election posters. Based on the material from the Austrian National Library (ÖNB) poster archive, the study analyses the applied devices of a lexical-semantic and syntactic nature, as well as speech acts. As discussed, many rhetorical devices (e. g. metaphors, hyperboles) and illocutionary and perlocutionary speech acts are used on election posters from Austria.
DE
Das Ziel des vorliegenden Beitrags ist es, die sprachlichen Mittel der Persuasion und Manipulation sowie Sprechakte darzustellen, die auf Wahlplakaten in Österreich Verwendung finden. Die Untersuchung bezieht sich auf das Plakatarchiv der Österreichischen Nationalbibliothek (ÖNB). Analysiert werden die verwendeten lexikalisch-semantischen und syntaktischen Mittel der Persuasion und Manipulation sowie persuasive Sprechakte. Es wird gezeigt, dass eine Reihe von rhetorischen Figuren (z. B. Metaphern, Hyperbel) sowie Sprechhandlungen auf österreichischen Plakaten Anwendung finden.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.