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EN
The aim of the paper is to assess the impact of electronic books on the Polish book market, including publishers’ off ering and organisation of work. The main method of obtaining information used by the author was in-depth interviews based on a structured scenario. The interviews were conducted with representatives of fifteen companies from various segments of the market offering electronic publications. The author attempted to established the moment of each publisher’s entry into the e-publication market, type of the publisher, ways of distributing the files, the production process, attitude of the publisher to digital publications. An analysis of the information obtained has demonstrated considerable differences in the speed of adoption of new book formats by the various segments of the market. The strongest turn to digital content concerns educational and specialist literature. Publishers of fiction and books for children have reached a state which satisfies readers. They are reluctant to experiment further with digital content because of the high cost of its production and low profits, and in the case of children’s literature — because of the belief of some adult customers that e-publications are not books. However, there is evidence to suggest that publishers deliberately do not support the development of the e-publication market and even hamper it, e.g. by failing to provide information about non-printed book formats on their websites. Yet it should be acknowledged that in recent years everyone has acquired at least basic knowledge of the opportunities created by e-publications and limitations of their production and distribution. Publishers’ employees have acquired basic competences, contacts with technology companies and file distributors have been established. The publishers are now waiting for further developments.
PL
Celem artykułu jest przybliżenie zagadnienia miejsca literatury elektronicznej we współczesnym świecie, specyfiki tej formy publikowania utworów oraz możliwości, jakie ze sobą niesie. Zarysowano historię powstawania publikacji w postaci e-booków od roku 1971 do dnia dzisiejszego – przedstawiono zmiany, jakie zaszły zarówno w zakresie przygotowania pliku, jak i projektowania urządzeń przeznaczonych do ich odczytywania. Pokrótce omówiono stosowane aktualnie technologie wykorzystywane przy produkcji e-książki: formaty elektronicznego zapisu plików, technologię e-Ink oraz typy czytników obecnych na rynku. Zaprezentowano główne właściwości e-booków oraz różnice między publikacją elektroniczną a tradycyjną. Dokonano analizy struktury rynku e-booków w Polsce oraz preferencji czytelniczych użytkowników tego typu publikacji na podstawie dostępnych raportów. Poruszono kwestie związane z problemem nielegalnego kopiowania e-publikacji – skali zjawiska, prób przeciwdziałania, możliwych rozwiązań. Przedstawiono etapy przygotowania e-książki, zwrócono uwagę na specyfikę typograficznego opracowania oraz łamania i składania tego typu publikacji. Osobne miejsce poświęcono pozycji poezji na rynku e-literatury.
EN
The purpose of the article is to present the subject of electronic literature’s place in modern world, specifics of this form of publishing and opportunities it carries. The history of e-books formation from 1971 to present day is outlined – changes that have taken place both in the preparation of files, as well as in designing of reading devices, was presented. Currently used in the publishing of e-books technologies was discussed: formats of electronic files, e-Ink technology and types of e-book readers available on the market. Main features of e-books and differences between traditional and electronic books was presented. The structure of the e-books market in Poland and users reading preferences was analysed – on the basis of available reports. The article raises issues related to the problem of illegal copying of e-publications – scale of the phenomena, possible ways of counteracting and solutions. This article also illustrates the steps of preparing an e-book, specifics of typographic lay-out, typesetting and text makeup of this type of publications. Separate spot was dedicated to the condition of poetry on the e-literature market.
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