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  1. 1 Turyzm

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  1. 1 Gregorová B.

  2. 1 Čuka P.

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  1. 1 2020

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Customer satisfaction in Slovak spas: Case studies of Rajecké Teplice, Piešťany and Brusno

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Čuka P., Gregorová B.
Turyzm
|
2020
|
vol. 30
|
issue 2
85-90
EN
This work aims to present a customer satisfaction model using selected examples from the spa industry. Specifically, it is a presentation of the satisfaction of spa customers and visitors to the Slovak spa of Rajecké Teplice, in comparison with Piešťany and Brusno. Customer satisfaction is a multiple phenomenon which is evaluated mainly by qualitative methods. Our motivation is to draw attention to the difficulty and subjectivity of qualitative research concerning such satisfaction, especially at in-service facilities in selected Slovak spas. Customers ranked them and created a ‘top 12’, according to their importance in the subjective perception of spa environments, services, health services and attractions in terms of satisfaction. In addition, the result is a comparison of the individual satisfaction of spa customers in heterogeneous spa towns. Piešťany is the most important Slovak spa center, Trenčianske Teplice is a medium-sized spa town, and Brusno a small stagnant spa.
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