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EN
The main goal of present article is to investigate the means of language manipulation in the depiction of emperor Franz Joseph I, who died on November 21, 1916. The analysed texts, which were published in the first days after his death, are taken from the Austro-Hungarian daily newspaper “Krakauer Zeitung”. The focus of interest are precisely those press releases in which the reactions of Germans and Poles at the time to the death of the emperor are described. The analysis shows how the deceased Franz Joseph was portrayed in the mentioned articles. The analytical part containsreconstruction of the image of Franz Joseph from the point of view of the Germans and Poles of the times.
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