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EN
Sustainable development means the shift towards the use of sustainable renewable Energy sources. The development of wind energy is certainly one of the most successful examples of how to do this. Wind power engineering is the fastest developing branch of the global Energy industry. In 2014, the world reached the highest level of new wind turbines installed, a capacity more than 51 GW. This means that the share of wind in total electricity production is increasing, reaching, in some countries, outstanding values (for example, 39% of total electricity consumption in Denmark in 2014). The total capacity of a new wind turbine is comparable with the biggest traditional electrical power plants and the total installed capacity of the energy system. However, it causes specific problems of interconnection, operation, and putting such installations in traditional energy systems with traditional energy sources. There are good chances that the Kaliningrad region energy system in the nearest future would have to go into isolate operation because of the disconnection of Lithuanian, Latvian, and Estonian energy systems from Russian networks. If that is the case, the development of wind energy in the Kaliningrad region could become one of the most attractive options for a sustainable future of power engineering.
EN
The dynamics of changes in political, economic, social and technological aspects affect the formation of business models in all sectors of the economy and it was the PEST method that was used to describe the global determinants of energy system performance. Currently, these changes in the described sector are occurring in an exponential process. It is assumed that the business model is the result of a process that emerges from the environment evolution affecting the image of the sector. Therefore, the purpose of the article is to present the global determinants affecting the shape of the new business model presented on the basis of M. Porter’s value chain method. The essence of such an organized process is the creation of economic and social value. This is becoming the dominant approach in the creation of a new business model of the energy system around the world.
PL
Dynamika zmian dotyczących aspektów politycznych, ekonomicznych, społecznych, technologicznych wpływa na kształtowanie się modeli biznesowych we wszystkich sektorach gospodarki. I właśnie metodę PEST wykorzystano do opisania globalnych uwarunkowań funkcjonowania systemu energetycznego. Obecnie zmiany te w opisywanym sektorze następują w procesie wykładniczym. Przyjęto w artykule, że model biznesowy jest wynikiem procesu wyłaniającego się z ewolucji otoczenia, które oddziałuje na obraz sektora. W związku z tym celem artykułu jest przedstawienie globalnych uwarunkowań wpływających na kształt nowego modelu biznesowego opartego na metodzie łańcucha wartości M. Portera. Istotą tak zorganizowanego procesu jest tworzenie wartości ekonomiczno-społecznej. Staje się to dominującym podejściem w tworzeniu nowego modelu biznesowego systemu energetycznego w całym świecie.
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