Solutions exist to the environmental threats posed by the growing pollution of the natural environment and the negative effects tourism has on the state of the environment. The development of sustainable tourism has focused a great deal of attention on the potential causes of this state of affairs. The article presents the essence and character of environmental technologies, and holds them up as one of the key aspects of environmental protection for guaranteeing tourist destinations, as well as the tourism companies that are active in them, greater competitiveness.
This paper is mainly based on a case study of Tuzal Ltd. - a small firm acting in the eco-innovation market in Poland. The main aim of the paper is to analyze main barriers which are being met by enterprises, especially small firms, acting in the eco-innovation market. The following barriers are analysed: problems in convincing customers to innovative solutions; a specific nature of cooperation with local administration units; continuous changes in legal regulations; an increasing market competition; a lack of funds for marketing; a generation gap and a retirement age of the company’s owner.
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