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Transactional sex and the ‘aristo’ phenomenon in Nigerian universities

100%
Tade O., Adekoya A.
Human Affairs
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2012
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vol. 22
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issue 2
239-255
EN
‘Aristocratic’ transactional relationships are widespread in Nigerian universities. Nigerian cultures positively sanction repressive sexual activities among single unmarried adolescents until the wedding night. Modernity has confronted this cultural prescription, as youths, particularly girls, engage in transactional exchange in different contexts. However, the literature on transactional sex in the ivory towers is not rich enough on client recruitment and management among female undergraduates in Nigeria. This study utilised in-depth interviews to collect data from 30 purposively selected female undergraduates. Findings show that the prostitution label is substituted for ‘runs-girls’, as a distinct social category. Clients are recruited on and off campus through mastery of routine activities of ‘aristocrats’ on campus, connection and referrals. The ‘aristos’ include wealthy postgraduate students, politicians, business men, and military personnel, among others. The sex work is undertaken on and off campus, in hotels or in the private residences of ‘runs-girls’. ‘Aristocratic’ transactional sex is sustained by erotic capital, including dexterous bed skills, such as sucking and romance. Luxury possessions, such as cars, BlackBerry phones and social security (job placement) after school life are the perceived derivable benefits of the erotic association. Provision of part-time jobs for vulnerable students could positively reduce transactional sex in ivory towers.
2

CRISIS OF MASCULINITY, EROTIC CAPITAL AND MALE GROOMING IN THE SOCIOLOGY OF MARKETING COMMUNICATIONS

72%
ROUBAL O., CIRKLOVÁ J.
Communication Today
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2020
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vol. 11
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issue 2
18 - 34
EN
Beauty is an objective reality, not a myth. For some time, the biological sciences, sociobiology and sociology have demonstrated the role of beauty as a factor influencing a number of life circumstances. Recently the theory of erotic capital has grown in sociological thought, which spreads and deepens the concept of human capital to include another important dimension. Erotic capital as a complex quality includes not only physical attractiveness and sexual attractiveness but also social competence, temperament, sexuality and a capacity for self-presentation. This capacity for self-presentation is dependent on the ability to groom, to care for one’s own appearance and body. The goal of this study is to demonstrate that this dimension of erotic capital has become a relevant life strategy for a male population as components of a formula for life success, and that they are willing to invest ever more funds in grooming. We are seeking to support the hypothesis that a relationship exists between efforts to increase one’s own attractiveness and desire for success. What can be identified as “male grooming” is a growing economic sector, supported by an ever more robust marketing industry. We have reached the conclusion that the media-constructed narrative of male grooming can be effectively communicated as the potential to achieve a hegemonic masculinity, i.e. dominance and success in the socioeconomic dimension of life, which corresponds to the empirical findings of sociologists. It is thereby possible to respond to perceptions of male grooming as an expression of a crisis of masculinity, or rather of a submissive and marginalised masculinity unappealing and rejected by the heterosexual male population.
3
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Czy wygląd ma znaczenie? Kapitał seksualny a sukces rekrutacyjny w opiniach kobiet i mężczyzn

58%
Paprzycka E., Orlik D., Katedra Socjologii W. N. S., Szkoła Główna Handlowa w Warszawie J. R. A. w. T. B. C. G., emilia_paprzycka@sggw.pl, dominikaorlik@gmail.com
Acta Universitatis Lodziensis. Folia Sociologica
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2015
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vol. 55
PL
Problematyka podjęta w artykule dotyczy znaczenia wyglądu dla sukcesu podczas rekrutacji do pracy zawodowej. Tekst jest prezentacją wyników badań, zaprojektowanych na podstawie koncepcji kapitału seksualnego autorstwa Catherine Hakim. Zostały zrealizowane w 2015 r. przy użyciu strategii ilościowej z zastosowaniem metody sondażu i ankiety audytoryjnej na celowo dobranej próbie 108 młodych osób, rozpoczynających karierę zawodową. Poszukiwano odpowiedzi na pytania dotyczące wzorców atrakcyjności kobiety i mężczyzny oraz znaczenia kapitału seksualnego dla efektów rekrutacji. Odpowiedzi badanych analizowano z uwzględnieniem kategorii płci i doświadczeń na rynku pracy. Z badań wynika, że zarówno kobiety, jak i mężczyźni uważają, że kapitał seksualny ma znaczenie w procesie rekrutacji. Kobiety częściej niż mężczyźni wskazywały na wpływ wyglądu na efekty rekrutacji. Kobiety zatrudnione częściej niż niepracujące twierdziły, że atrakcyjny wygląd ma znaczenie dla uzyskania zatrudnienia.
EN
Results were considered in context of erotic capital – a sociological concept by Catherine Hakim which is based upon aesthetics and visual, physical, social, and sexual attractiveness. Quantitative study was undertaken as the primary research method through the use of a self-designed questionnaire and was conducted in January 2015 with a sample size of 108 young people who start their professional career. The study were sought answers to the questions concerning patterns of beauty of woman and man and importance of erotic capital to the effects of recruitment. Results indicated that the majority of respondents believe erotic capital impacts the recruitment process and that attractive people are able to obtain work more easily. Results also suggested appearance is of great important for professional career especially in opinion of those women who are employed.
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