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Концепти „Україна” та „Європа” як засоби увиразнення рекламних текстів

100%
Areszenkowa O.
Studia Ucrainica Varsoviensia
|
2015
|
vol. 3
21-35
PL
The forms of expression and functioning of concepts „UKRAINE” and „EUROPE” in advertisement texts are examined. The features of forming of evaluation and expressive constituent of conceptual maintenance are traced.
2
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Wartościowanie jako praktyka komunikacyjna (na przykładzie tekstów prasowych z dziedziny gospodarki i ekonomii)

72%
Szczepaniak J.
LingVaria : Półrocznik Wydziału Polonistyki UJ poświęcony zagadnieniom języka i językoznawstwa
|
2017
|
issue 24
57-69
EN
The paper focuses on the social aspect of evaluation as a linguistic and communicative practice. Such evaluation is based on certain interindividual principles (structures, models, and rules of functioning) and develops always within concrete media conditions. Theoretical reflections are complemented by an analysis of selected press texts and releases in the fields of economy and economics from the “Forbes” magazine. The linguistic explication of mono- and multimodal evaluative practices takes into account the semantic aspect (parameters of evaluative meaning), the pragmatic aspect (implicitness and performativity of comment), and modal aspect (reciprocal relations between signs of different modality which co-constitute the meanings of releases).
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