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The Determinants of Export Performance of Firms in Selected MENA Countries: Comparison with CEE Countries, Israel and Turkey

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Cieślik A., Michałek J. J., Tovias A.
Central European Economic Journal
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2017
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vol. 2
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issue 49
EN
In this paper, we study the export performance determinants of firms in selected MENA countries, both jointly and separately, as well as compare them with the performance of firms from countries in Central and Eastern Europe (CEE). The analysis is based on information about individual firms found in the European Bank for Reconstruction and Development (EBRD) and World Bank Business Environment and Enterprise Performance Survey (BEEPS) V database, covering the period 2011-2014. We estimate the probability of exports, while controlling for country- and sector-specific effects, using the probit model. We find that, in both groups of countries, similar variables affect firm export performance. Our empirical results obtained for Middle East and North Africa (MENA) and CEE countries indicate that the probability of exporting is positively related to the level of productivity, firm size, spending on research and development (R&D), the share of university graduates in productive employment and the internationalization of firms. State ownership and the perception of corruption by firms are mostly not statistically significant. The results obtained for the two groups of countries are statistically not very different, but enough to have some policy implications, while results for particular countries and subgroups of countries reveal a large degree of heterogeneity.
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Marketing Strategies and Export Performance of Fresh Produce Firms in Kenya

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Njonjo A., Njeru W., Kibera F., Owino J.
Journal of Marketing and Consumer Behaviour in Emerging Markets
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2021
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issue 2(13)
37-56
EN
The study objective was to examine the role of marketing strategies on export performance of fresh produce fi rms in Kenya. A major stream of research has considered marketing strategy and performance within the context of a domestic economy. A census survey was carried out among all the 100 fresh produce fi rms that were ordinary members of the Fresh Produce Export Association of Kenya (FPEAK) as at 31st June 2019. The study utilized a positivist approach. Primary data were collected using a structured questionnaire. A descriptive cross-sectional study design was adopted. The results of regression analysis revealed that the relationship between marketing strategies and export performance was positive and statistically signifi cant. To policy makers, the study recommends regional and bilateral trade agreements that seek to increase the market share for fresh produce fi rms. To management practice, the study provides guidelines on how to design and implement sustainable but competitive marketing strategies for the export market. For future research direction, the study recommends additional moderating/mediating variables that may infl uence export performance.
3

Innovation and Internationalization: Relationship and Implications for Management and Public Policy

88%
Freixanet J.
International Journal of Entrepreneurial Knowledge
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2014
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vol. 2
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issue 2
57-75
EN
Innovation and internationalization are two basic growth strategies which contend for both the firms’ and governments resources. At the same time, they are linked by a two-way relationship that has been widely documented in previous studies. However, often preceding literature is disconnected and does not integrate innovation and export promotion studies into the analysis. In this article we review and synthesize the different approaches regarding these relationships, while considering also the research on the impact of export promotion programs. As a result, a list of recommendations is deduced both for management and public policy regarding the development of these two strategies.
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