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Kształtowanie wizerunku przedsiębiorstwa za pomocą działań z zakresu public relations

100%
Pawlak-Kołodziejska K.
Zeszyty Naukowe Ostrołęckiego Towarzystwa Naukowego
|
2011
|
vol. Zeszyt
|
issue XXV
527-540
EN
Corporate image becomes a necessary condition to compete in today’s fastchanging markets. The image consists of many components that are only partially controlled by company. However, this does not relieve the company of attempting to influence the picture of the company emerging in the minds of the public. Measures of building image provide the public relations. This article presents the outcome of the research, conducted in 2010, on the activities of PR used to create the image of the company. It discusses the issues of image, its creation, the division into internal and external image and PR activities undertaken in relation to different audiences of the image.
PL
Wizerunek firmy staje się niezbędnym warunkiem konkurowania na współczesnych, dynamicznie się zmieniających rynkach. Wizerunek składa się z wielu komponentów, które są tylko częściowo kontrolowane przez przedsiębiorstwo. Nie zwalnia to jednak przedsiębiorstwa z podejmowania prób wpływania na tworzący się w umysłach odbiorców obraz przedsiębiorstwa. Środki budowy wizerunku zapewnia public relations. Artykuł prezentuje wyniki badania, zrealizowanego w 2010 roku, dotyczącego działań PR stosowanych w celu kreowania wizerunku przedsiębiorstwa. Omówione zostały w nim zagadnienia dotyczące wizerunku, jego budowy, podziału na wizerunek zewnętrzny i wewnętrzny oraz działania PR podejmowane w stosunku do różnych grup odbiorców wizerunku.
2
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Evaluation as the Tool to Initiate Changes and Development of the School

100%
Seberová A.
The New Educational Review
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2005
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vol. 5
51-67
EN
The article is focused on the analysis of the essence, purpose and meaning (sense) of evaluation and self-evaluation processes in the school environment. It is an attempt to analyse the pedagogical evaluation as both a specific theoretical problem and a long-term, systematic process by means of which the school is able to reflect and evaluate its work quality in a critical way, to initiate changes and thus to improve and upgrade its quality. The above idea is based on an assumption that the development of the good quality school depends on its concept as an open, co-operative and learning institution focused on educational, cultural and public awareness objectives; and the systematic reflecting, checking and evaluating of its objectives, progress and results form an integral part of its (internal) culture.
3
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Analysis of human resources productivity indicators with structural equations approach. Case study. Kerman executive agencies

84%
MEHTARIZADEH Z.
Operations Research and Decisions
|
2023
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vol. 33
|
issue 3
45-58
EN
This study aims to explain the indicators of human resource productivity management in Kerman executive agencies. It is a descriptive, correlational as well as a developmental study purposefully conducted as a survey in the field of human resources. The sample includes 30 experts in the field of management and administration. It was obtained by purposeful sampling method and included 524 employees of the Kerman executive agencies that were gathered by stratified sampling method. Two questionnaires were used by the experts to confirm the validity and reliability of the model and one questionnaire was used to answer the questions. The validity and reliability of all questionnaires were confirmed. AMOS and SPSS statistical software were used for data analysis. The 42 subscales of human resource productivity management are summarized in 5 factors (individual, organizational, complementary organizational, occupational, and extra-organizational). It is an applied developmental study considering the simultaneous identification of factors related to human resource productivity in line with the development indicators and can be used by all executive agencies throughout Iran.
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