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PL
W artykule podjęto refleksję na temat miejsca kultury rocka w przestrzeni Internetu. W kontekście zagadnień konwergencji zwrócono uwagę na wybrane nowe media, interesujące z perspektywy odbiorcy treści o tematyce rockowej. Ponadto poruszone zostały pewne aspekty związane z działalnością fanów rocka i ich twórczością w sieci internetowej.
EN
The article focuses on the area of rock culture in the Internet space. In the context of the convergence issues, the text touches upon the selected new media, interesting from the perspective of a rock fan. Furthermore, the article touches upon the aspects covering rock fans activity and fan art on the Internet.
EN
Video game fans participate in the official promotion of video games, either voluntarily, or unwillingly when their fanworks are appropriated and used by video game publishers. The article provides a quantitative overview of the presence of fans in the official social media profiles of four selected mainstream games (Dragon Age: Inquistion, Evolve, Mortal Kombat X and The Witcher 3: Wild Hunt) during a one-year period from August 2014 to July 2015. Combining the traditional method of content analysis and Facebook data-mining, we explore the frequency with which fans appear in social media (including questions of various forms of fanworks and gender) and what user activity is generated by posts featuring fans and fan creations. Results show that fans or their fanworks are featured in 8–24% of all posts depending on a game and in the most common categories of painting and cosplay they generate a comparable level of user engagement as traditional promotional posts.
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