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Copyright – an Ally for Fashion in the Intellectual Property Rights System?

100%
Jankowska M.
Contemporary Central and East European Law
|
2019
|
issue 1 (133)
64-74
EN
In the Internet society, we are accustomed to the originators of creative works asserting strong protection of their output. Similarly, we witness extremely casual appropriation of works that is easier than ever to discover. Fashion products are an interesting case in this regard – through the relatively short history of the industry, protection of works has tended to be quite loose. Until recently, the consequences of copying in the fashion sector were not particularly serious, but the emergence of the connected society and the increased speed and scale of this copying threaten to cause more noticeable damage. The awareness that new threats call for a more serious approach to protection of creations requires examination of how and whether the familiar principles of copyright law can be applied to fashion designs and products, and to what extent. This paper outlines the background to such protections in the fashion industry, including examples of both strong and relaxed approaches by industry players. There is a brief presentation of case law that demonstrates how copyright principles can be applied to fashion, while also noting the role of society in applying the norms that determine the extent to which laws, once written, can actually be applied.
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Star Athletica v. Varsity Brands – nowe wyzwanie dla fashion law

75%
Buchalska J.
Themis Polska Nova
|
2017
|
issue 1(12)
86-100
EN
The subject matter of this article is to present the new case of U.S. Supreme Court – Star Athletica v. Varsity Brands. In this case court ruled that part of clothes can be protected by copyrights, it is means that the Supreme Court depart from the view presented in the Mazer precedent. In the Mazer precedent court ruled that fashion product cannot be protected by copyrights because they are an useful articles. The article review the statements of parties in the case and court judgment it also presents the consequences to the fashion industry. This article was written during scholarship at the Max Planck Institute for Innovation and Competition in Munich.
3
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Prawo własności intelektualnej w modzie. Historyczny rozwój prawnej ochrony producentów mody

62%
Raciniewska A.
Ruch Prawniczy, Ekonomiczny i Socjologiczny
|
2015
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vol. 77
|
issue 2
193-207
EN
Since the beginning of modern fashion industry, fashion producers have been victims of unauthorized copying and unfair competition. However, with the rise of a fast fashion segment and the development of digital technology, the Internet and social media, this process is even more dynamic and fashion piracy is now a multi-billion dollar industry. The complexity of the problem, the specifics of the apparel industry as well as an ambivalent attitude of fashion manufacturers to copyright are reflected in frequent discussions among fashion professionals, lawyers, journalists and academics concerned about fashion piracy. However, while on the one hand fashion industry is getting closer to become subject to protection by vesting rights in designers and fashion designs, there are also voices suggesting positive effects of piracy in the apparel industry, which question the legitimacy of copyright law in fashion. The purpose of this article is to show the past process of building complex relationships between fashion and the law in modern societies and to discuss different perceptions of intellectual property in the industry.
PL
Od początków istnienia nowoczesnej branży odzieżowej, producenci mody byli ofiarami nieautoryzowanego kopiowania i nieuczciwej konkurencji. Jednakże wraz z powstaniem segmentu szybkiej mody, rozwojem technologii cyfrowych, Internetu i mediów społecznościowych proces ten się nasilił, a piractwo modowe stanowi obecnie zorganizowany przemysł wart miliardy dolarów. Złożoność problemu, specyfika branży odzieżowej i ambiwalencja samych producentów mody w kwestii kopiowania powodują, że piractwo w modzie jest kwestią często dyskutowaną wśród modowych profesjonalistów, prawników, dziennikarzy i naukowców. Mimo nasilającego się trendu obejmowania prawem projektantów i wzornictwa modowego, obserwujemy również próby kwestionowania zasadności wprowadzania prawa autorskiego do mody i wskazywania pozytywnych skutków piractwa w specyficznej branży odzieżowej. Celem niniejszego artykułu jest ukazanie historycznego procesu budowania złożonych relacji między modą i prawem w społeczeństwach nowoczesnych oraz omówienie różnych sposób postrzegania kwestii prawa własności intelektualnej w tej branży.
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