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EN
 The aim of the article is to present the contemporary Polish cinema as the integrated economic, cultural and legal system, to quote dispersed data and to present the data generated by the autohor, which is her own contribution into the development of the film science. Step by step, the author describes the process of achieving the results, problems with the methodology, the decisions about applying specified methods of calculating or presenting the data and the application of exceptions.             The situation of the Polish cinema today is influenced and determined by the Law on Cinematography which was introduced in 2005. Its real effects were observed in 2007. The number of Polish feature films increased from 20-25 in2000-2005 to 40-55 in2007-2011.  The auhor cites the metodology keys to estimate the number of the feature films in the defined 
PL
        The aim of the article is to present the contemporary Polish cinema as the integrated economic, cultural and legal system, to quote dispersed data and to present the data generated by the autohor, which is her own contribution into the development of the film science. Step by step, the author describes the process of achieving the results, problems with the methodology, the decisions about applying specified methods of calculating or presenting the data and the application of exceptions.             The situation of the Polish cinema today is influenced and determined by the Law on Cinematography which was introduced in 2005. Its real effects were observed in 2007. The number of Polish feature films increased from 20-25 in2000-2005 to 40-55 in2007-2011.  The auhor cites the metodology keys to estimate the number of the feature films in the defined year. 
EN
The paper aims to contribute to the research of the film market, starting a discussion and seeking answers to the following problem: What spectrum of film-viewer experiences can be identified and better understood due to the implementation of text mining in the analysis of online film reviews? The presented study was based on the analysis of online audience reviews of five films targeted at a young audience, with their premières in 2016 and 2017. The findings suggest that implementing text mining as a method of analysis of online reviews can provide valuable insight into the film market, which may be helpful for producers in developing future productions, or altering the communication strategy.
PL
Przedstawione w artykule rozważania mają na celu wzbogacenie obszaru badań dotyczących filmu oraz stanowią próbę znalezienia odpowiedzi na pytanie, czy spektrum doświadczeń widza może być zidentyfikowane oraz lepiej rozumiane poprzez zastosowanie text mining w analizie internetowych recenzji filmowych. Niniejsze badanie zostało oparte na analizie internetowych recenzji pięciu filmów kierowanych do młodej widowni, których premiery odbyły się w 2016 oraz w 2017 roku. Prezentowane wyniki badania pozwalają na wysnucie wniosku, iż zastosowanie text mining w analizie recenzji online pozwala na uzyskanie informacji przydatnych w zrozumieniu rynku filmowego, a także użytecznych dla producentów filmowych w przygotowywaniu przyszłych produkcji, lub też w korekcie obranych strategii komunikacji marketingowej.
Communication Today
|
2014
|
vol. 5
|
issue 1
10–27
EN
The paper deals with the contemporary development trends in American mainstream movie production. Basic assumption of this text is examining mainstream movie production as one of the most commercially successful segments of the media industry, together with the business of culture and entertainment. The author reflects broader economic, historical and organizational aspects of Hollywood production aimed at the mainstream audiences, as well as the socio-cultural significance of the meanings perceived by movie-goers. Therefore, the paper examines the mainstream Hollywood production in all complexity, from the viewpoint of production and creative mechanisms, but also in the context of social meanings associated with given category of film works referring to favoured motives and thematization of everyday reality in contemporary globalized society. The author defines current mainstream movie production as part of media culture influenced by entertaining visuals, intertextuality, genre hybridization, tendencies to use seriality and parody.
PL
Celem niniejszego tekstu jest zaobserwowanie – przy wykorzystaniu dostępnych statystyk wielkoskalowych – tendencji w globalnej produkcji filmowej. Punkt wyjścia dla tych dociekań stanowią szacunki rozmiarów rynku filmowego – od wolumenu produkcji światowej, przez dane dotyczące zysków z dystrybucji i sprzedanych biletów, po liczbę ekranów kinowych. W kontekście innych dostępnych informacji pozwalają one postawić tezę, że współczesną produkcję filmową w bardzo dużym stopniu definiują dwa pozornie przeciwstawne, w istocie jednak dopełniające się trendy: z jednej strony tendencja do poszerzania, demokratyzacji i rozdrobnienia filmowego świata, z drugiej zaś do jego bezprecedensowej koncentracji i dominacji kilku największych podmiotów. Efektem ich działania jest powstawanie „długiego ogona” światowego kina – coraz bardziej rozrastającego się sektora produkcji powstających na całym świecie, ale niemających rozbudowanych grup odbiorców.
EN
The aim of this text is to use available statistics to analyse large-scale tendencies in global film production. As the starting point for this investigation, the author gathers various estimates that can help measure the size of film market – from the volume of yearly feature film production, through revenues from cinemas and attendance, to the number of cinema screens in the world. In the context of other available information, these data serve as the basis for the following hypothesis: contemporary film production is to a large extent defined by two seemingly opposing trends – the expansion, democratization and fragmentation of cinematic world on the one hand, and, on the other, its unprecedented concentration that leads to hegemony of just a few dominant entities. The outcome is the emergence of “the long tail” of world cinema – an ever-growing field of films made all around the world but lacking any sizeable audience and representation in film discourse.
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