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EN
The main aim of the article is to analyse the uniqueness of taste experience and its presence in contemporary art. Ephemerality of the sensual experience becomes an important challenge for researchers, art historians, and conservators. The article concentrates on the various aspects of experiencing taste, its place in aesthetics and different ways in which artists engage this sense in their works. The analysis is focused on artworks and performances of two Polish artists: Anna Królikiewicz and Oskar Dawicki. What remains as the taste vanishes? How to “preserve” taste? Why contemporary artists concentrate on non-visual senses? Those are the main issues raised in the article.
EN
The paper formulates and substantiates the importance of distinguishing food photo as a new independent type of text and a genre of culinary media text, as well as its genre variant – a photo of a thematic dessert. Food photo, as a culinary media text, has a special «mass-media-gastronomic» language. In the thematic dessert photo, the aesthetic wholeness and function are tightly fused with other functions and address the practice and objectivity of social-home reality and leisure time. In food photography it is not important to play with food, as in food art, but it is important to use familiar sweetness and its images with many purposes, including changes of behavior in leisure and mass-media.
RU
Формулируется и обосновывается правомерность выделения food фото в качестве нового самостоятельного типа текста и жанра кулинарного медиатекста, а также его жанрового варианта – фото тематического десерта. Food фото, как кулинарному медиатексту, присущ особый «массмедийно-гастрономический» язык. В фото тематического десерта эстетическое целое и функция плотно сращены с другими функциями и обращены к практике, объективности социаль- но-бытовой реальности и досугу. В food фото не важна игра с едой, как в food art, а использование привычной сладости, ее изображения со многими целями, включая смены поведения в досуге и массмедийные.
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