Understanding and recognizing of the investment criteria of private equity/venture capital seems to be crucial for all parties of this market. Entrepreneurs, who are looking for the capital for financing their businesses, can easier find the most proper fund and better formulate their expectations. For the funds, specifying theirs investment criteria is the reflection of the investment strategy leading to its better wording. The fund's investment criteria are also important for investors - capital donors. First of all they want to know in what types of assets will be invested their funds. That can help to assess the risk involved in the investment and calculate the expected rate of return. In addition to presentation of the investment criteria of private equity/venture capital funds, the paper refers to the company's financial situation before investments. That draw the company profile, the funds are most interested to invest. The turnover, net profit, profitability ratios and liquidity were analyzed to specify this profile.
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