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Possibilities of Analyzing Visual Conduct with an Eyetracker Device: Searching for Visual Dialects

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Bodor P., Illes A.
Poznań Studies in Contemporary Linguistics
|
2008
|
vol. 44
|
issue 2
197-213
EN
In this paper we will consider the possibilities of recording gazing for visual analysis. Besides describing and characterizing some general possibilities of eyetracking in visual research, we will present a design and a preliminary study which aims at analyzing an aspect of visual conduct, namely the "style" of gaze behavior in public places. Since its beginnings, sociology, just like some other social sciences, has been trying to understand the details and consequences of living in a mass society as opposed to a more traditional way of living. Specifically, on the basis of a "visual interview" procedure and with the help of an eyetracker instrument, we analyzed and compared the gaze behavior pattern of two groups - rural people and city dwellers - while in a simulated situation of walking in the street. Our preliminary results indicate that there may be differences between the gaz e behavior of little town people versus city dwellers while watching a couple of scenes recorded from a pedestrian's perspective.
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