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Golf – sport globalny

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PL
Golf to nie tylko sport. To pasja i obsesja, by uderzać dalej i lepiej każdego dnia. To nie końączce się pragnienie i wyzwanie wobec samego siebie, którego nie zrozumie nikt lepiej jak inny golfista Ocenia się obecnie, że około 100 mln ludzi na świecie oczarowała gra w golfa, o której mówi się także jako o sportowym narkotyku naszych czasów. Na świecie istnieje 30.730 pól golfowych w 199 krajach oraz około 57 milionów golfistów.
EN
Golf isn't just a game. It's a passion, an obsession. A neverending dedication to hit longer and straighter than the day before. And unbreakable promise with yourself to best the course, the elements, your opponents. No one understands this better than another golfer." It is said that around 100 million people all lover the world are playing golf or are interested in it. There are a total of 30.730 courses in 119 countries and 57 million golfers. This article gives a complete picture of global golf. For each country it gives the number of courses, number of new courses built, number of golfers and social, cultural historical background of golf.
XX
Tourism is a popular form of human activity, a way to spend free time and a branch of national industry which is strongly connected with geographical environment, and is also dependent on it. The essence of tourism is to have an intimate and personal contact with nature, culture or another human being. The meaning of this personal contact cannot be underestimated. It maintains its meaning also in the age of television and the Internet, the age of creating virtual reality. This is why, against the expectations of pessimists, tourism will not stop growing, even in the third millennium. Thanks to the fast development of technology, it can grow even faster and, according to some expectations, it can soon become the most profitable branch of industry. In order for this to be true, innovations need to be introduced. The most important feature of innovation is standing out on the market. The aim of this article is to show one of the modern tourist attractions of Malopolska: Krakow Valley Golf & Country Club. I will present a short historical note on the beginnings of golf, the process of building a master golf course and I will also characterize the KVG & CC complex. I will dwell upon the organizational structure of the company and carry out a SWOT analysis. Finally, I will present the size and structure of the guests of selected segments of KVG & CC.
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