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EN
This article presents himedere and ōjidere, two narcissistic archetypes in Japanese popular culture. Japanese culture is perceived in different ways in Poland, with most of its images based on traditional or popular culture. When analysing narcissism through the prism of Japanese culture, one tends to think of collective narcissism rather than individualistic narcissism that is characteristic of European cultures. Himedere and ōjidere may seemingly be presented as the embodiment of collective narcissism in Japanese culture. However, such belief is incorrect. The article reconstructs these patterns based on the following anime series: Granbelm by Nexus and Wolf Girl and Black Prince (Ōkami shōjo to kuro ōji) by TYO Animations. As the analysis and interpretations unfold, the himedere and ōjidere types are defined along with the specific type of narcissism that they seem to stand for. In the discussion ‘creative reproduction’ is identified as a key category. It is used to explain how Japanese pop culture can express problems and uncertainties of modern society, and propose appropriate ways to deal with them. The text also brings up Nihonjinron, the discourse on ‘Japeneseness’, reflecting upon the relationship between the concept of uniqueness and that of narcissism.
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