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Figurative language in Business English: Health, sports and marriage metaphors

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Łuczak A.
Beyond Philology: An International Journal of Linguistics, Literary Studies and English Language Teaching
|
2011
|
issue 8
7-19
EN
The aim of this paper is to present selected metaphors which are frequently employed in Business English. These metaphors are based on the similarities between business and three domains: human beings, sports and relationships. Companies – like people – should be healthy; if they fall ill, they may be cured. Moreover, they compete with each other and engage in relationships. In this paper, we adopt the approach to metaphor proposed by Lakoff and Johnson in Metaphors We Live By (1980). The analysed metaphors come from magazines such as Newsweek, The Economist and Business Week as well as from teaching materials designed for students of business and economics.
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